On September 22nd and 23rd, ServiceNow took its Summit for Washington DC, the North American capital. With an emphasis on artificial intelligence, technology, and innovation for businesses, the event brought together major industry names and executive leaders who are leveraging digital technology in their businesses.
Focusing on the theme “Put AI to Work”, the event highlighted how ServiceNow is helping companies across different industries transform the way they operate. The integration of AI agents into workflows is accelerating the digital transformation journey on a global scale.
What is ServiceNow
THE ServiceNow is a cloud platform focused on optimizing and automating workflows. The tool has been developing rapidly and is keeping pace with new market trends, predicting and implementing practices that anticipate the future. Present in 85% of the companies in Fortune 500, ServiceNow has established itself as a global leader in digital service management and technological innovation. Furthermore, the tool has closely monitored new market trends, anticipating practices that shape the future of business digitalization. It is also recognized as a leading reference in AI applications for IT services, according to new report from Gartner.
Thus, its mission is to connect people, processes, and technology to deliver faster, smarter, and more integrated experiences. With its expertise, combined with the recognition of its services, it promotes strategic events, such as the ServiceNow Summit, held in different cities around the world, to share innovative practices and bring executives closer to the reality of digital transformation.
How was ServiceNow Summit DC?
The main objective of the DC Summit is to establish practical and efficient solutions for integrating AI and the platform. This helps companies quickly achieve business value by bringing intelligence to every corner of the enterprise. They also highlight GenAI innovations combined with customer case studies, with discussion sessions.
Featuring pioneering leaders in digital strategy, they revealed their visions for the future of ServiceNow and the impact of AI on the industry, offering strategic insights for shaping and developing organizations' digital journeys. The event also featured dynamic discussions, plenty of networking, and insightful conversations.
Summit Highlights
The DC Summit featured an extensive program with many development moments and ongoing strategic insight. The first day featured learning labs for a smaller number of participants. Focusing on practical implementation, with tips and insights, the so-called "Learning Labs" serve as direct networking opportunities and learning powerful best practices to get the most out of ServiceNow.
The second day opens the door to comprehensive, integrated development. Here are the event's main highlights:
- AI Agents at Servicenow: Transforming Healthcare IT Service Management
- Put AI to Work in Financial Services
- Put AI agents to work for people
- From Implementation to Results: Successful Strategies for IT Workflows and Customer Service
- ServiceNow AI Control Tower: Mastering AI Governance to Accelerate Results
- Now on now: drive action with CMDB, CSDM and service mapping
- Itinerary of ITSM and ITOM AI-driven
- AI Agents: The Vision and Strategy for Workflows
- Servicenow AI Agent Roadmaps: Ready Today, Built for Tomorrow
Other ServiceNow Summits in 2025
The Washington, D.C., Summit was another step in ServiceNow's global journey. Throughout 2025, the company is promoting similar events in strategic cities such as Dallas, Chicago, and in São Paulo, where 4MATT stands out for its participation in Learning Labs and how Official Summit Sponsor. Always focused on innovation, AI and digital transformation.
Each edition seeks to adapt the content to regional demands, but maintains the central idea that AI and workflow automation are no longer the future, but the present that is shaping the new digital era.
The future of digital
ServiceNow Summit DC 2025 demonstrated that artificial intelligence is already transforming the way businesses operate, bringing greater efficiency, scalability, and tangible results. Furthermore, ServiceNow reinforced its position as a leader in workflow automation and demonstrated that the future of digital transformation inevitably involves the integration of generative AI, data governance, and intelligent agents.
However, implementing these innovations requires strategy, technical expertise, and alignment with business objectives. Therefore, having a specialized partner makes all the difference in ensuring that technology generates real value. That's where 4MATT.
With expertise in ServiceNow and being the best ITx partner in Latin America, with an emphasis on ITAM and CMDB, digital transformation and strategic consulting, 4MATT helps your company make the most of the innovations presented at the Summit, transforming technology into real results.
So, if your organization wants to accelerate its digital journey and implement ServiceNow's latest innovations securely and efficiently, talk to 4MATT and put AI to work for your business.
