SAM vs. ITAM: Differences, Integration, and ROI
SAM and ITAM: what each discipline covers, how to integrate with CMDB and CSDM in ServiceNow, and how to calculate ROI using the correct method and sources.
Recent publications
Explore analytics, trends, and best practices to transform ServiceNow, assets, data, and automation into measurable results.
How ServiceNow CSM elevates the customer experience.
How ServiceNow CSM improves customer experience: integrated channels, self-service, case management, and AI with governance and data.
ITOM and AIOps: How intelligent automation reduces MTTR.
Understand how AIOps and ITOM reduce MTTR by automating event correlation and IT incident remediation.
AI agent governance in ServiceNow: inventory, data, and control.
How to register, authorize, and audit AI agents in ServiceNow with AI Control Tower, and why CMDB and CSDM define the boundary of this governance.
ITSM ServiceNow in practice: how to structure Service Management on the platform
When migrating from legacy ITSM, how to design SLAs per service, implementation phasing, and what sustains adoption after go-live.
SPM (Strategic Portfolio Management): Connecting IT strategy and execution.
SPM ServiceNow connects corporate strategy and IT execution: understand the layers, modules, and the role of NowAssist in portfolio prioritization.
CMDB in ServiceNow: a complete implementation guide and CSDM best practices.
Implementing CMDB in ServiceNow with CSDM 5: modeling, discovery, IRE, governance, and how to choose a partner in the regulated sector.
ServiceNow Certifications in 2026: Which ones add the most value to your career?
In 2026, the key differentiator won't be accumulating credentials: SecOps, IRM, ITOM/Discovery, and CIS-DF will be areas of high scarcity and increasing value.
IT services for businesses: management, automation, and governance with ServiceNow.
How ServiceNow structures IT service with ITSM, CMDB, and automation to transform reactive operations into results-oriented management.
How ServiceNow Works: Architecture and Core Modules
Learn how ServiceNow combines architecture, data, workflows, CMDB, CSDM, integrations, and AI on a single enterprise platform.
Software Market in Brazil in 2025 and 2026: growth, AI and trends
Brazil ranks 11th in the global software ranking, with US$$ 30.8 billion in 2024 and absolute leadership in Latin America. Data from ABES and IDC.
Post-mortem incident reporting: what it is, how to do it, and best practices.
Post-mortem incident reporting: what it is, how to conduct it without assigning blame, steps, indicators, and the role of ServiceNow and CMDB in governance.