Data governance and privacy
Cookie Policy
Understand how 4MATT uses cookies and similar technologies to keep the site functional, improve the browsing experience, and support performance analysis with transparency.
Updated on 06/15/2026
Responsible Use of Cookies in the Cookie Policy
This Cookie Policy explains how 4MATT uses essential, analytical, marketing and relationship cookies, as well as third-party cookies, according to the operational purpose and applicable consent preferences.
Cookie Policy Categories
In this Cookie Policy, the categories below organize the main purposes of use on the 4MATT website, according to the integrated technology and applicable consent preferences.
Essentials
Security, loading speed, stability, WordPress, and basic website features.
Analytical
Audience measurement, traffic source and content performance.
Marketing and relationship
Forms, pop-ups, chat, conversions, campaigns, and business relationships.
Third parties
HubSpot, Google Analytics, Google Tag Manager, LinkedIn Insight Tag, Microsoft Clarity, or equivalent tools.
1. Introduction to the Cookie Policy
The website https://4matt.com.br 4MATT uses cookies and similar technologies, hereinafter referred to as "cookies". Some cookies are placed directly by 4MATT and others by contracted partners.
This document aims to explain, in a transparent way, how we use cookies on our website.
2. What are cookies?
Cookies are small files stored on your device by your browser when you access a website. They allow us to identify preferences, facilitate navigation, improve the user experience, and personalize content.
Example: Keep your preferred language saved so you don't have to set it every time you access the site.
3. Types of cookies used
- Session cookies: Temporary, they disappear when you close your browser.
- Persistent cookies: They are stored on the device until they expire or are manually deleted.
- Necessary or mandatory cookies: They ensure the basic functioning of the website.
- Analytical or statistical cookies: They collect access and usage information to improve website performance.
- Third-party cookies: They can bring content and features from external platforms.
- Functionality cookies: They store browsing preferences.
- Advertising or marketing cookies: They support campaigns, conversions, and relationships.
4. Categories of Cookie Policy that may be used
4MATT may use cookies and similar technologies at different operational levels of the website. In practice, this Cookie Policy organizes these categories to explain, objectively, why certain cookies may be activated during browsing.
- Essential cookies: necessary for security, loading, stability, WordPress functionality, technical preferences, and basic website features.
- Analytical cookies: Used to measure audience, pages accessed, traffic source, content performance, and aggregate browsing behavior.
- Marketing and relationship cookies: They can support forms, pop-ups, chat, relationship automation, campaign measurement, conversions, and identification of commercial interactions.
- Third-party cookies: These can be defined by platforms integrated into the website, such as HubSpot, Google Analytics, Google Tag Manager, LinkedIn Insight Tag, Microsoft Clarity, or equivalent tools.
5. Cookies used in this Cookie Policy
The table below complements this Cookie Policy by consolidating the main cookies identified on the site, their purpose, origin, retention, and operational function.
| Name | Objective | Used by | Retention | Function |
|---|---|---|---|---|
_clck | Marketing and tracking | Microsoft Clarity | 1 year | Store unique user ID. |
_clsk | Marketing and tracking | Microsoft Clarity | A session | Connect multiple page views per user in a single session recording in Clarity. |
_ga | Statistics | Google Analytics | 1 year | Store and count page views. |
_ga_6M87N2VGZ3 | Statistics | Google Analytics | 1 year | Store and count page views. |
__hstc | Marketing and relationship | HubSpot | Up to 6 months | Support the analysis of website visits, forms, campaigns, and commercial interactions. |
hubspotutk | Marketing and relationship | HubSpot | Up to 6 months | Identify visitors using pseudonymized methods for forms, relationship building, and conversion measurement. |
messagesUtk | Functionality and relationship | HubSpot | Variable | Allow for continuity of conversations and operation of chat features, when enabled. |
_cltk | Tracking | Microsoft Clarity | A session | Store and count page views. |
6. Cookie Policy Management, Opt-out and Consent
With the exception of strictly necessary cookies, you can manage your cookie preferences directly on our cookie management page or in your browser. Disabling cookies may affect functionality, remove saved preferences, and compromise your browsing experience.
In most browsers, simply press Ctrl + Shift + Del on Windows or Command + Shift + Del On a Mac, use this to access the menu for deleting cookies and other browsing data.
Where applicable, when you access our website for the first time, we present a consent layer. You can accept, decline, or change your preferences according to the options available.
Contact
If you have any questions about this Cookie Policy or the use of cookies on the 4MATT website, please contact us by email. governanca@4matt.com.br. For more information on the processing of personal data, please also consult our Privacy Policy and our Terms of Use.