SAM – Software Asset Management

SAM — Software Asset Management, managing the software license lifecycle with ServiceNow.

Recent publications

Explore analytics, trends, and best practices to transform ServiceNow, assets, data, and automation into measurable results.

October 2, 2026  ITAM – IT Asset Management, SAM – Software Asset Management

SAM vs. ITAM: Differences, Integration, and ROI

SAM and ITAM: what each discipline covers, how to integrate with CMDB and CSDM in ServiceNow, and how to calculate ROI using the correct method and sources.

September 30, 2026  ServiceNow, CSM – Customer Service Management

How ServiceNow CSM elevates the customer experience.

How ServiceNow CSM improves customer experience: integrated channels, self-service, case management, and AI with governance and data.