The Brazilian Information Technology market generated US$67.8 billion in 2025, a growth of 18.5% over the previous year, exceeding the global expansion of 14%. Brazil remained in 10th position globally in IT investments, while the national software market reached US$21.7 billion. The ABES and IDC's Brazilian Software Market 2026 Study also places artificial intelligence, generative AI, and AI agents at the center of business priorities for 2026.
The Study of the Brazilian Software Market It is published by the Brazilian Association of Software Companies (ABES), in partnership with IDC. The 2026 edition consolidates the results from 2025 and presents perspectives on software, services, infrastructure, cloud, security, automation, and artificial intelligence in Brazil.
What changed between the 2025 and 2026 studies?
The comparison between the two editions shows an expanding market and a clear shift in priorities. In the 2025 study, artificial intelligence appeared primarily as a growth trend. In the 2026 edition, generative AI and AI agents are already treated as concrete components of strategy, investments, and business processes.
| Indicator | Study from 2025 | Study from 2026 |
|---|---|---|
| Year of consolidated data | 2024 | 2025 |
| Total IT market in Brazil | US$ 58.6 billion | US$ 67.8 billion |
| Global IT Ranking | 10th position | 10th position |
| Software and services | Approximately US$ 30.8 billion | US$ 35.4 billion |
| Global ranking of software and services | 11th position | 10th position |
| Participation in Latin America | 34,7% | 38,4% |
| Predominant technological agenda | Cloud, security, infrastructure, and early adoption of AI. | Generative AI, AI agents, automation, security, and cloud. |
The figures in the two editions reflect the data sets and series used by IDC in each publication. Therefore, the comparison should be interpreted as a market trend and not as an isolated calculation between figures produced using different methodological approaches.
What will be the size of the IT market in Brazil in 2025?
The Brazilian IT market, considering hardware, software, and services, reached US$67.8 billion in 2025. This growth of 18.5% exceeded the global average of 14.1%, maintaining Brazil among the top ten global markets.
| Segment | 2024 | 2025 | Growth | Participation in 2025 |
|---|---|---|---|---|
| Hardware | US$ 26.9 billion | US$ 32.5 billion | 20,6% | 47,9% |
| Software | US$ 17.9 billion | US$ 21.7 billion | 21,4% | 32,1% |
| IT Services | US$ 12.4 billion | US$ 13.6 billion | 9,7% | 20,0% |
| Total | US$ 57.2 billion | US$ 67.8 billion | 18,5% | 100% |
Software was the segment with the highest percentage growth, advancing 21.41% of its market capitalization. This result reinforces the expansion of corporate solutions, cloud computing, artificial intelligence, security, analytics, business applications, and automation.
The Brazilian software and services market
The global market for software and services reached US$2.242 trillion in 2025. Brazil accounted for approximately US$35 billion and rose to 10th position globally, with a share close to 1.5 trillion.
| Position | Country | Market in 2025 | Global participation |
|---|---|---|---|
| 1st | United States | US$ 1.082 trillion | 48,3% |
| 2nd | United Kingdom | US$ 121 billion | 5,4% |
| 3rd | Germany | US$ 113 billion | 5,1% |
| 4th | China | US$ 113 billion | 5,0% |
| 5th | Japan | US$ 91 billion | 4,1% |
| 10th | Brazil | US$ 35 billion | 1,5% |
In the Brazilian buyer market, software and services totaled US$35.4 billion, representing a growth of 16.7%. The financial, services and telecommunications, and industrial sectors concentrated the largest share of investments.
| Sector | Investments | Participation | Growth |
|---|---|---|---|
| Financial | US$ 8.99 billion | 25,4% | 16,2% |
| Services and telecommunications | US$ 8.61 billion | 24,3% | 17,9% |
| Industry | US$ 6.92 billion | 19,5% | 20,3% |
| Retail | US$ 3.53 billion | 10,0% | 8,1% |
| Public sector | US$ 2.44 billion | 6,9% | 20,2% |
| Oil and gas | US$ 1.34 billion | 3,8% | 18,8% |
| Agribusiness | US$ 670 million | 1,9% | 18,8% |
Brazil expands its leadership in Latin America.
IT investments in Latin America totaled US$176.6 billion in 2025. Brazil accounted for US$67.8 billion, equivalent to 38.4% of the regional market.
| Country | IT investments | Regional participation |
|---|---|---|
| Brazil | US$ 67.8 billion | 38,4% |
| Mexico | US$ 42.8 billion | 24,2% |
| Colombia | US$ 13.7 billion | 7,8% |
| Argentina | US$ 11.0 billion | 6,2% |
| Chile | US$ 10.3 billion | 5,8% |
| Peru | US$ 7.6 billion | 4,3% |
In addition to its regional leadership, Brazil was expected to account for approximately 1.61 TPF3 of global IT investments in 2025.
How are investments distributed in Brazil?
The Southeast region concentrated 62,37% of Brazilian IT investments in 2025. Despite this concentration, the study points to a gradual dispersion of investments to other regions of the country.
| Region | Participation in IT investments in 2025 |
|---|---|
| Southeast | 62,37% |
| South | 15,86% |
| Central-West | 10,96% |
| North East | 7,70% |
| North | 3,12% |
States with the highest investment in software in the 2025 study.
The previous edition presented the state-level distribution of software investments for 2024. The top ten states and the Federal District were:
- São Paulo: US$ 7,170.09 million.
- Rio Grande do Sul: US$ 1,693.27 million.
- Federal District: US$ 1,516.02 million.
- Rio de Janeiro: US$ 1,309.72 million.
- Paraná: US$ 1,163.50 million.
- Minas Gerais: US$ 1,137.60 million.
- Santa Catarina: US$ 656.61 million.
- Goiás: US$ 396.02 million.
- Ceará: US$ 378.46 million.
- Bahia: US$ 375.60 million.
Artificial intelligence will become a central market driver by 2026.
The main advance in the 2026 edition lies in the area dedicated to artificial intelligence. The study projects that Brazilian investments in AI software and services will reach US$1.9 billion in 2026, with annual growth of 36.11%. Generative AI projects are expected to account for a significant portion of this expansion.
| Investment category in 2026 | Projected value | Annual growth |
|---|---|---|
| AI and generative AI | US$ 1.9 billion | 36,1% |
| Public cloud — IaaS | US$ 3.4 billion | 20,5% |
| Security | US$ 2.3 billion | 19,2% |
| Business applications | US$ 7.9 billion | 20,2% |
| Networks | US$ 2.0 billion | 20,9% |
| IT Services | US$ 13.5 billion | 9,8% |
The growth rate of AI surpasses the other categories analyzed. This indicates that the market is moving from a predominantly experimental stage to a phase of incorporating AI into applications, processes, and operational models.
From the 2025 study to implementation in 2026.
| Theme | Predominant view in the 2025 study | Predominant view in the 2026 study |
|---|---|---|
| Artificial intelligence | Initial adoption and growth of investments | Practical application, generative AI and AI agents |
| Automation | Technological and operational trend | Key business initiative for 41% companies |
| Data | Foundation for analytics and digital transformation | Reliable data is considered a critical accelerator. |
| Cloud | Expansion of hybrid environments | A pillar of the infrastructure needed for AI and modernization. |
| Security | Growth in demand and investment | Essential element for scaling AI and digital services. |
| Governance | Primarily associated with compliance and control. | Prerequisite for AI, data, automation, and digital agents. |
Generative AI and AI agents are making inroads into enterprises.
Among the strategic themes evaluated for 2026, generative AI and AI agents were cited by 53% of the participants. IT security and cloud security appeared with 41%, artificial intelligence and machine learning with 35%, and infrastructure as a service with 24%.
| Strategic theme for 2026 | Percentage |
|---|---|
| Generative AI and AI agents | 53% |
| IT security and cloud security | 41% |
| Artificial intelligence and machine learning | 35% |
| Infrastructure as a service | 24% |
| Big Data, analytics and business intelligence | 24% |
| Customer experience | 19% |
| ERP Modernization | 19% |
| Process automation and RPA | 16% |
| Data governance and privacy | 15% |
| Managed Services and ITSM | 13% |
The advancement of AI agents is also reflected in corporate investments. According to the study, 401% of companies already invest in this technology, while 331% have not yet invested but have plans for the next 12 months. Another 281% of companies do not yet have defined plans.
AI adoption is advancing faster than governance.
Although artificial intelligence is at the heart of the strategy, maturity indicators show a difference between intention and execution capability. While 57% of companies have clear business objectives and use cases, only 38% have mature governance and ethical guidelines.
| Organizational dimension for AI adoption | Maturity percentage |
|---|---|
| Clear business objectives and use cases | 57% |
| Organizational culture and change management | 40% |
| Governance and ethical guidelines | 38% |
| Collaboration structures between humans and AI. | 35% |
| Resilient security and compliance | 34% |
The scenario suggests that selecting an AI tool is not enough. To generate value at scale, organizations need to connect business objectives, data quality, security, architecture, change management, controls, and performance metrics.
Reliable data and executive support accelerate digitization.
The study identifies three factors with the same level of relevance for accelerating digitalization: consistent and reliable data, strategic technology partners, and support from senior management, all cited by 46% of the companies.
| Digitization accelerator | Percentage |
|---|---|
| Consistent and reliable data | 46% |
| Strategic technology partners | 46% |
| Support from the board of directors | 46% |
| Open architectures | 43% |
| Change management | 39% |
| Skilled talents | 32% |
| Dedicated budget | 25% |
| Digital-first culture | 9% |
For AI projects, this result reinforces that the quality of information and the ability to integrate it into processes are as relevant as the model used. Without reliable data and defined ownership, AI can amplify inconsistencies, produce inaccurate responses, and hinder the traceability of decisions.
Automation leads business initiatives in 2026.
Process automation was identified as the business initiative that should drive the most IT investment in Brazil in 2026, cited by 411,300 organizations. Increased productivity and revenue generation through digital services each appeared with 351,300 respondents.
| Business initiative | Percentage |
|---|---|
| Process automation | 41% |
| Increased productivity | 35% |
| Revenue from digital services | 35% |
| Creation or improvement of products | 28% |
| Data privacy | 27% |
| Integration of physical and digital experience. | 22% |
| Customer acquisition and retention | 21% |
| ESG | 20% |
The results show that technology is being evaluated not only for its ability to reduce costs, but also for its potential to increase revenue, improve products, and create new digital services.
Cloud and hybrid environments remain the standard.
Hybrid environments remain the standard in Brazil. Between 2024 and 2026, the projected share of public cloud in the IT budget is expected to increase, while the share associated with traditional infrastructure is decreasing.
| Infrastructure model | 2024 | 2026 |
|---|---|---|
| Traditional IT, whether internal or outsourced. | 45,5% | 38,9% |
| Private cloud, internal or outsourced. | 28,8% | 26,5% |
| Public cloud | 25,7% | 34,6% |
The expansion of public cloud is related to the need to scale applications, data, analytics, and artificial intelligence workloads. At the same time, private environments and traditional infrastructure remain relevant for security, sovereignty, integration, and performance requirements.
What did the 2025 study already predict?
The 2025 edition already indicated trends that remained relevant in the subsequent study:
- Hybrid environments: Cloud and data centers would advance as the predominant model.
- Infrastructure for AI: The expansion of artificial intelligence would require greater computing power.
- Digital security: Distributed environments would increase the need for protection and control.
- Data center networks: The traffic associated with GPUs and generative AI would increase the demand for higher-capacity networks.
- AI Agents: Companies would begin evaluating agents for productivity, customer service, and automation.
- Cloud-based ERP: Enterprise applications would advance towards SaaS models and AI capabilities.
- Telecommunications: 5G, APIs, and digital services would create new monetization possibilities.
- Low-Earth orbit satellites: Remote connectivity and IoT would gain new use cases.
- Computers with AI: Laptops with local AI processing would expand their market share.
- Smartphones: Embedded AI capabilities would advance in mobile devices.
The 2026 report confirms several of these trends, but adds an important shift: the discussion has moved beyond simply adopting technologies and now includes execution, governance, integration, and generating results.
What do these data mean for CIOs and technology leaders?
The results indicate five priorities for technology management in 2026:
- Relating AI to business objectives: Each initiative should have a use case, an assigned person, an indicator, and success criteria.
- Strengthen data and architecture: AI applications depend on reliable information, controlled integrations, and consistent data models.
- Governing AI agents: Autonomy must be accompanied by policies, access controls, traceability, and human oversight.
- Integrate cloud, security, and operations: Technological expansion demands visibility into infrastructure, services, assets, costs, and risks.
- Measuring value continuously: Productivity, downtime, quality, revenue, and risk should be monitored throughout the solution's evolution.
What is the relationship between ServiceNow, ITAM, and CMDB?
The growth of software, cloud computing, automation, and artificial intelligence increases the operational complexity of companies. The more applications, services, agents, and integrations are used, the greater the need for reliable data on assets, users, services, configurations, dependencies, and costs.
The IT asset management It allows you to control hardware, software, contracts, and lifecycles. CMDB and CSDM structure information about services, applications, and technological components. ITOM enhances discovery and operational visibility, while the platform ServiceNow It connects workflows, customer service, operations, assets, risks, and automation.
This foundation is especially relevant for the adoption of AI. Models and agents that operate on outdated, duplicated, or unowned data can amplify risks and produce inconsistent decisions. Maturity in ITAM, CMDB, CSDM, security, and process governance creates more suitable conditions for applying AI with control and traceability.
How does 4MATT operate in this scenario?
4MATT operates in the integration of asset governance, operational data, automation, and the evolution of the ServiceNow platform. How ServiceNow Elite Partner in Brazil and winner of Technology Excellence Partner Award 2024–2025, It brings together more than 180 certified specialists and more than 1,780 ServiceNow certifications.
The company supports large organizations and complex operations in ITAM, CMDB, CSDM, ITSM, ITOM, integrations, professional services, and operational governance initiatives. The approach seeks to connect trusted data, architecture, processes, and automation, reducing the risk of technology adoption without control or alignment with business outcomes.
Frequently asked questions about the software market in Brazil.
What was the size of the Brazilian IT market in 2025? The Brazilian market for hardware, software, and services generated US$67.8 billion in 2025, with a growth of 18.5%.
How much did the Brazilian software market generate in 2025? The software segment reached US$21.7 billion, a growth of 21.4 billion compared to the 2024 base presented in the study.
What was Brazil's position in the global IT ranking? Brazil remained in 10th position among the world's largest Information Technology markets in 2025.
What was Brazil's position in the global software and services market? The country reached the 10th position, with approximately US$$ 35 billion and a 1.5% share of the world market.
What was Brazil's share of the Latin American IT market? Brazil accounted for 38.41 TPF3 of IT investments made in Latin America in 2025.
How much should Brazil invest in artificial intelligence in 2026? The study projects approximately US$1.9 billion in AI software and services, with annual growth of 36.11%.
What is the main technology-related business initiative in 2026? Process automation leads the business initiatives, cited by 41% of the Brazilian organizations surveyed.
What is the main requirement for scaling AI in enterprises? The study shows that reliable data, strategic technology partners, and board support are key accelerators. Governance, security, architecture, and change management are also necessary to sustain adoption.
How many companies are already investing in AI agents? According to the study, 401% of companies are already investing in AI agents, and 331% have plans to invest in the next 12 months.
How do ITAM and CMDB support AI projects? ITAM and CMDB provide data on assets, applications, configurations, services, and relationships. This database improves the context used by automations and agents, and also supports security, traceability, and governance.
Outlook for 2026
The Brazilian Software Market Study 2026 shows a sector that continues to grow, but is entering a more demanding phase. Artificial intelligence, agents, cloud computing, and automation expand the possibilities for productivity and innovation, while increasing the need for reliable data, security, architecture, and governance.
For Brazilian companies, the main question is no longer just which technologies to adopt. The challenge becomes how to integrate them into processes, measure results, control risks, and build an operational base capable of supporting transformation at scale.