4MATT implemented ServiceNow EAM at Globo, the first company in Latin America to adopt the module. The project reduced operational scheduling conflicts by 38% and automated disposal, repair, and allocation workflows for broadcast assets across Rio de Janeiro and São Paulo.
EAM at Globo: The first customer in Latin America to undertake a ServiceNow EAM implementation focused entirely on critical assets.
What was delivered
- Implementation of ServiceNow EAM for broadcast asset management
- Automation of equipment disposal and repair workflows with a focus on UX.
- Scope expansion to SAM and HAM based on the trust built throughout the project
Globo is one of Brazil’s largest media and entertainment companies, with production infrastructure extending far beyond its studios. Cameras, lenses, microphones, camcorders, and memory cards form an extensive fleet of broadcast assets across Rio de Janeiro and São Paulo. Managing this asset landscape with traceability, lifecycle control, and operational efficiency led Globo to partner with 4MATT.
“4MATT delivered more than promised. They understood our processes and environment and proposed a solution that truly works for us.” Thaina Maia, Product Owner at Globo
The challenge
Globo has highly specialized operations that do not follow the conventional patterns that platforms such as ServiceNow are typically designed to support. PodParque — Globo’s media-solutions suite covering all equipment used in content production — required a system capable of managing the complete asset lifecycle, from acquisition and repairs to logistics, warranty management, and disposal.
The two most critical workflows were asset disposal — involving transportation, accountability, and a rigorous write-off process for assets that had reached the end of their useful life — and equipment repair, which involved opening a service request, assessing logistics, identifying the issue, checking warranty coverage, contacting the manufacturer, and tracking the case through resolution. Without a structured platform, both workflows relied on fragmented manual controls with insufficient traceability and governance.
The ServiceNow EAM Solution
4MATT implemented ServiceNow EAM at Globo, making it the first customer in Latin America to adopt the module. From the outset, the project was tailored to Globo’s needs. The 4MATT team collaborated directly with a Globo designer and prioritized user experience over technical standardization. The goal was to create a solution that field teams and executives would genuinely want to use.
More than 20 users at Globo Studios in Rio de Janeiro, along with executives and managers in São Paulo, actively tested and validated the workflows. This close collaboration built an exceptional level of mutual trust: Globo adopted 4MATT’s technical recommendations, and the relationship expanded beyond the original scope. During the project, the same team was invited to launch the SAM (Software Asset Management) and HAM (Hardware Asset Management) workstreams, directly reflecting the quality of the EAM delivery.
Results achieved
Globo achieved a 38% reduction in operational scheduling conflicts after 4MATT implemented ServiceNow EAM. The results covered five strategic dimensions:
| Dimension | Result |
|---|---|
| Operational efficiency | Automated disposal, repair, and allocation workflows for broadcast assets. |
| Traceability | Centralized lifecycle control for cameras, lenses, microphones, and production equipment. |
| Cost control | Reduced asset redundancy and underutilization, contributing to a 38% reduction in operational conflicts. |
| Scope expansion | Natural expansion into SAM and HAM, built on the trust established during the EAM implementation. |
| User experience | Platform validated by more than 20 field users and executives in Rio de Janeiro and São Paulo. |
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Frequently Asked Questions
Is ServiceNow EAM suitable for media and broadcasting companies?
Yes. ServiceNow EAM supports complex equipment tracking, dynamic scheduling, and physical asset management, including equipment lending and live-broadcast operations. 4MATT’s implementation at Globo—the module’s first customer in Latin America—demonstrates how the platform can support these specialized requirements.
How long does a ServiceNow EAM implementation take?
The timeline depends on the scope and maturity of the existing processes. 4MATT structures the implementation in phases—assessment, configuration, integration, and adoption—to reduce risk and ensure business alignment before each phase moves forward.
Which ServiceNow partner has asset-management experience with large enterprises in Brazil?
4MATT is the only ServiceNow Elite Partner in Brazil with a SAM Product Line Achievement (PLA) and a proven track record delivering ServiceNow EAM, ITAM, and HAM implementations for large enterprises such as Globo across media, energy, financial services, and infrastructure.
Does ServiceNow EAM integrate with legacy scheduling and inventory systems?
Yes. The platform consolidates data from scheduling systems, inventory-management applications, and maintenance tools into a single source of truth, eliminating operational silos such as those Globo faced before the 4MATT implementation.