Last Wednesday (03/20/2024), the conference took place SNUG ServiceNow 2024, in São Paulo. Enriching and inspiring, the event highlighted the potential of ServiceNow to drive digital transformation and enhance the user experience. With over 2,000 attendees, the conference demonstrated the strong interest and engagement of the Brazilian community with the platform. It is worth remembering that SNUG is the official acronym for ServiceNow Users Group.
ServiceNow is characterized by Service Management and Automation, always seeking to diversify and bring the best technologies to its customers. This commitment was evident at SNUG ServiceNow 2024, where the big news was the introduction of GenAI, which promises to revolutionize the efficiency and automation of IT and business operations.

The Impact of GenAI on IT Automation
GenAI is ushering in a new era of intelligent work, enabling companies to accelerate problem-solving and optimize processes like never before. With this technology, workflows become more agile and productive, bringing significant gains to IT asset management, ITSM, ITOM and ITAM.
4MATT participation in the event
Our CEO, Marcelo Theophilo, took advantage of the event to exchange experiences with industry experts, discuss the latest ServiceNow innovations and explore new ways to optimize IT management. Among the highlights, we closely followed the platform's new features, which reinforce its ability to automate workflows and drive operational efficiency.
Commitment to innovation and excellence
4MATT remains committed to bringing cutting-edge technology to its customers, incorporating best practices and the latest market trends. With the adoption of GenAI, ServiceNow reaffirms its role as a leader in enterprise automation solutions, and 4MATT is prepared to guide its customers on this digital transformation journey.
Follow the news
Stay tuned to our social media channels to stay up to date on ServiceNow’s developments and upcoming industry events. Innovation never stops, and 4MATT is ready to help your company leverage IT management with cutting-edge technology!
As a ServiceNow Premier Partner, our company drives new levels of expertise and innovation with global support such as ServiceNow Consulting.Talk to one of our experts.