The first webinar of the ITAM & CMDB journey had more than 150 registrants and marked the beginning of an initiative focused on maturity in asset governance and configuration in the ServiceNow era
São Paulo, May 5, 2025 – On April 29, 2025, 4MATT kicked off its “ITAM & CMDB Journey” series of meetings with an introductory webinar that brought together more than 150 IT professionals from all over Brazil. With a peak audience of over 110 participants for over an hour, the event highlighted the importance of integrating corporate strategy, ITAM (IT Asset Management) and CMDB (Configuration Management Database) as essential pillars for technological governance and operational excellence.
Led by Ellen Ferro, Head of ITAM at 4MATT, and Israel Nicholas, Head of Pre-Sales, the webinar promoted a structured and accessible conversation aimed at managers and analysts who work directly with ServiceNow and asset and configuration management practices.
The agenda included a strategic vision of the role of ITAM and CMDB in supporting smarter business decisions, as well as an interactive question and answer session with the audience.
How ITAM, CMDB and Artificial Intelligence Connect to Modern IT Strategy, According to Ellen Ferro
During the webinar, Ellen Ferro, Head of ITAM at 4MATT, began her presentation by highlighting the importance of aligning IT strategy with business strategy. According to her, in order to define business strategy and IT strategy, the company's objectives are guided by the client portfolio, the target market and the products and services that will be offered. From this, it is possible to understand which projects and programs need to be developed internally to support this portfolio. This vision reinforces the central role of IT as a strategic pillar of modern organizations.
Next, Ellen highlighted how ITAM (IT Asset Management) and CMDB (Configuration Management Database) directly impact the efficiency and security of IT management. “Where do ITAM and CMDB impact my day-to-day operations the most? The first point, and one that is almost unanimous, is security. When ITAM and CMDB are well structured, they strengthen IT security, compliance and stability. Having a detailed inventory and a CMDB that maps not only configuration items in isolation, but their relationships with services and processes, helps prevent data leaks and ensure the organization’s compliance.”
When answering a question from the audience about the relationship between ITIL and CMDB, Ellen reinforced the importance of good practices to correctly structure configuration management: “Many people define the CMDB as the repository of everything — both assets and configuration items. But it is important to remember that, according to ITIL, there is the practice of 'Service Configuration Management'. It is this practice that defines which configuration system the organization needs to have, considering all platforms and integrations. The CMDB, in this context, is an object of this practice. In other words, the vision we have today of CMDB as part of configuration management comes directly from ITIL.”
Closing the online meeting, Ellen pointed out that AI is already a reality in the market: artificial intelligence is being used to automate repetitive tasks in the CMDB. AI tools are currently being applied to perform predictive analyses, such as identifying the frequency of incidents on specific servers. Based on this data, it is possible to automatically open a problem to investigate the causes and take preventive actions. This brings more intelligence and agility to asset and incident management.
Next chapters of the ITAM & CMDB journey
Our journey has only just begun. In the coming months, we will have three more online meetings where we will continue the subject. Check out the agenda:
- May 27th: Focus on Law Suit
- June 24th: Emphasis on people
- July 29th: Centered approach platform
The journey will end with a hybrid event (in-person and online) on August 19, which will bring together experts, customers and partners to exchange experiences and present real success stories.
“We believe that maturity in ITAM and CMDB is a competitive advantage, and our mission is to support the market with practical, reliable content that is connected to the reality of organizations”, says Ellen Ferro.
Sign up here for the next meetings and follow the highlights of the series!