FinOps X 2025: the Cloud+ Era scenario
It's happening this week FinOps X 2025 in San Diego, bringing together cloud technology and financial operations leaders. The event reinforces the transition from a traditional IT model, centered on data centers and CapEx, to a hybrid, consumption-oriented architecture, with over US$2 trillion in FinOps-enabled spending by 2025.
The presence of ServiceNow alongside giants like AMD, NVIDIA and Alibaba Cloud demonstrates its growing importance as central governance and operations platform in the multicloud and AI universe.
The strategic value of integrating FinOps and ITSM
The main highlight of the event is the operational convergence between FinOps and ITSM — a synergy that is already becoming essential for day-to-day IT operations.
Within FinOps: SAM as a pillar of financial management
THE software management (SAM) is a vital component of FinOps practice. With the SAM Pro by ServiceNow, companies can:
- Optimize SaaS and on-premises licenses.
- Avoid wasting money on unused licenses.
- Forecast spending based on actual usage.
Within ITSM: CMDB as the foundation of technical visibility
O CMDB (Configuration Management Database) ServiceNow's solution provides complete visibility into assets and their relationships, and is a central part of:
- Automated resource discovery.
- Mapping cloud service dependencies.
- Support for FinOps decisions based on technical-operational context.
Joining forces: SAM + CMDB
True transformation occurs when SAM (FinOps) and CMDB (ITSM) operate in synergy:
- A single view of assets, costs and configurations.
- Financial governance orchestration based on reliable technical data.
- Optimized decisions on rightsizing, reallocation and rationalization of IT resources.
ServiceNow as a protagonist in the FinOps ecosystem
ServiceNow stands out at the event as a leader in the ITAM/ITSM layer, delivering value through:
1. Integrated visibility: With a robust CMDB and ITAM capabilities, the platform allows unified control of SaaS, hardware and cloud assets.
2. Cost governance: With enforceable policies via ITSM workflows, ServiceNow ensures alignment between IT usage and business value.
3. Decision automation: Adoption of Generative AI via Now Assist and integrations with FinOps tools (CloudHealth, Apptio, Anodot) for automation of renewals, rightsizing and showback.
4. Intelligent hybrid operation: CMDB, AIOps, HAM and SAM Pro work together to manage multicloud, container and data center environments with efficiency and accuracy.
Implications for 2025 and beyond
As FinOps evolves into an AI-driven phase, ServiceNow positions itself as a cross-cutting control plane across engineering, operations, and finance. Its capabilities enable accelerated adoption of GenAI while controlling costs, ensuring full transparency across hybrid IT environments, and enabling integration with FinOps-focused ecosystems.
Conclusion: Orchestration and Continuous Value
ServiceNow must continue to invest in its role as a strategic orchestrator of multicloud operations, an enabler of FinOps governance based on ITSM and ITAM, and a provider of measurable value in times of escalating SaaS and AI spending.
At 4MATT, we are experts in integrating leading platforms like ServiceNow to transform IT operations into engines of efficiency, visibility and strategic governance. We support companies on their journey towards intelligent and automated management, combining FinOps, ITSM and artificial intelligence. If your organization is looking to accelerate digital maturity with cost control and high operational performance, talk to our experts and discover how 4MATT can boost your results.