Sao Paulo, April 14, 2025 – 4MATT, a ServiceNow Premier Partner and a reference in IT Asset Management (ITAM), IT Operations Management (ITOM) and Configuration Management (CMDB) in Latin America, announces the launch of its new event series: "ITAM & CMDB Conference”.
The initiative will consist of four strategic webinars and will culminate in an exclusive in-person event, with the aim of training IT executives, asset managers and service management professionals in transforming their ITAM and CMDB practices.
A Journey Through the Pillars: Strategy, Process, People and Platform
The series' programming was structured as an evolutionary path of knowledge:
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Webinar 1 – Strategy and Vision:
“Designing the ITAM & CMDB Journey”
High-level discussion on how to position ITAM and CMDB as strategic pillars for digital transformation, financial governance and operational resilience. -
Webinar 2 – Process Excellence:
“Process Architecture and Lifecycle Governance”
Practical approach on how to align asset and configuration processes with ITIL best practices, ISO 19770 and enterprise management models. -
Webinar 3 – The Human Factor:
“Building High Performance Teams in ITAM & CMDB”
Focus on skills, organizational structure and cultural transformation to sustain efficient, long-term operations. -
Webinar 4 – Platform as an Enabler:
“Platform as the Digital Backbone of ITAM & CMDB”
Technical exploration of the capabilities of ITAM and ITSM platforms such as ServiceNow, integrations, automations and dashboards for real-time visibility and control.
In-Person Event – “The ITAM & CMDB Experience”
Closing the series, 4MATT will hold a exclusive in-person event in São Paulo, bringing together participants, partners and experts to consolidate learning, exchange experiences and present real success stories. The meeting will be a complete immersion in the four pillars – strategy, process, people and platform – promoting qualified networking and innovation.
“We believe that mastering ITAM and CMDB is no longer an option – it is an essential foundation. This series represents our commitment to helping organizations move beyond theory and achieve transformation, using the platforms they already have and incorporating GenAI,” said Ellen Ferro, ITAM Practice Leader at 4MATT.