Software Asset Management (SAM): what it is and how to implement it.
Software Asset Management (SAM) controls the lifecycle of software licenses. Learn how it works and how ServiceNow SAM Pro automates compliance and reduces costs.
Recent publications
Explore analytics, trends, and best practices to transform ServiceNow, assets, data, and automation into measurable results.
Why use ServiceNow SPM to prioritize projects based on value and risk?
SPM ServiceNow connects strategy to execution: prioritize projects based on value, risk, and actual capacity — not on political urgency or spreadsheets.
Information Security: asset management, risk and compliance with ServiceNow
Information security: how ITAM, ITOM, GRC, and automation reduce risks, ensure compliance, and strengthen corporate security posture.
SAP License Management: How to optimize costs and ensure compliance.
How to structure SAP license management, reduce licensing costs, and ensure compliance in SAP audits.
Enterprise Asset Management (EAM): What It Is and How to Implement It in ServiceNow
Enterprise Asset Management (EAM) manages the full lifecycle of physical assets in ServiceNow, integrating CMDB and ITAM to support data-driven decisions. Learn how to implement it.
ServiceNow SPM: What It Is and How to Implement Strategic Portfolio Management
Strategic Portfolio Management (SPM) in ServiceNow aligns projects and investments with business objectives based on value, risk, and available capacity, replacing spreadsheets with structured governance.
IT asset inventory: a strategic guide for governance and efficiency.
Understand what IT asset inventory is, what data to control, and how to integrate it with ITAM, CMDB, and ServiceNow to reduce risks and costs.
FinOps: A strategic guide to cloud-based financial management
FinOps is cloud-based financial management that unites IT, finance, and business to control cloud costs and maximize value — a complete guide with Framework 2025 and Cloud+.
What Is ServiceNow? A Complete Guide to the Platform
What is ServiceNow? It is a cloud platform that automates enterprise workflows and connects IT, HR, customer service, and operations in a single system with integrated AI.
HAM and SAM in ServiceNow: differences, strategic integration, and real impact on ITAM.
HAM and SAM are complementary disciplines of ITAM that, integrated into ServiceNow, deliver data-driven financial control, compliance, and governance.
What is CSDM? Learn about the Common Service Data Model for Service Management.
CSDM is ServiceNow's data model that organizes services, applications, and infrastructure. Understand its structure, differences from CMDB, and practical benefits for ITSM and ESM.
Learn about CIS Data Foundations, the required ServiceNow certification.
Everything about CIS Data Foundations: the mandatory CMDB and CSDM certification from ServiceNow, what it covers, and the free exam until June 30, 2026.