Software Market in Brazil in 2025: research points to growth, trends and opportunities

O Brazilian Software Market Study 2025, was published last Wednesday, the 20th. The research was carried out by the Brazilian Association of Software Companies (ABES), in partnership with CDIThe global IT market generated US$1.4 trillion in 2024, representing accelerated growth in the sector.

Among the main countries with development and growth in the sector are:

United States: US$$974.2 billion, representing 48.6% of the world's share
United Kingdom: US$109.6 billion, with a 5.71 billion TP3T global share
Germany: US$103.3 billion, with a 5.21 billion TP3T global share
China: US$101.7 billion, with a 4.81 billion TP3T global share
Japan: US$1.4T89.1 billion, with a 4.4T3T global share

Brazil in the software scene

The global software and services market reached a value of US$1.5 billion in 2024. Brazil remained in 11th place in the global ranking, with a domestic market of approximately US$1.5 billion. The data indicate that the country remains consolidated as one of the leading global markets for software and IT services. In terms of IT market distribution, Brazil stands out as the largest in Latin America, representing US$351.5 billion.

According to ABES, Brazil maintains its leading position in the region and ranks among the 10 largest global markets for software and IT services. The study shows significant investments have been directed toward software and services, demonstrating the market's maturity and the search for solutions that accelerate digital transformation.

Regional Distribution of Software and Services

The national market stands out with ten states having the highest investment in Software at US$1.4 billion:

São Paulo – 7,170.09
Rio Grande do Sul – 1,693.27
Federal District – 1,516.02
Rio de Janeiro – 1,309.72
Paraná – 1,163.50
Minas Gerais – 1,137.60
Santa Catarina – 656.61
Bahia – 375.60
Ceara – 378.46
Goiás – 396.02

Investment Priorities

The country's investment priorities remain aligned with global trends:

Cloud Computing: driving scalability and operational efficiency.
Artificial Intelligence (AI): increasingly applied in process automation, data analysis and strategic decision support.
Cybersecurity: increased demand for robust solutions in the face of the advance of digital attacks.
Big Data: extracting value from large volumes of data, with high speed and a wide variety of data
Internet of Things (IoT): automated connectivity, functioning as initial accelerators of innovation in four pillars (Big
Data, Cloud, Social and Mobility).

Exports and internationalization

Another relevant finding from the study is the expansion of Brazilian software and services exports, which exceeded US$1.4 billion in 2024. This movement reinforces the innovation capacity of national companies and their competitiveness against international players.

Trends for 2025 and beyond

The report also points out that the coming years will be marked by:

Hybrid environments as standard

Cloud and Data Centers are consolidated as the dominant model and the demand for ESG metrics and practices is growing FinOps with AI.
Expanding IT infrastructure and AI at the center

Around 90% of large companies already use AI, and the trend is set to increase. To accommodate the digital expansion, companies need to better organize and optimize their IT infrastructure.
Security in hybrid environments

THE digital security is a relevant topic when considering strategy and data sharing. Brazil's digital security market is estimated to be worth US$1.4 billion by 2025.
Data Center Networks Accelerated by Generative AI

Demand for 400G/800G Ethernet is growing, and GPU traffic is exploding in data centers. As a result, network investments will experience significant growth.
AI Agents on the rise

There's a growing focus on effectiveness and performance metrics with AI. It's estimated that AI spending in Brazil will exceed US$2.4 billion in 2025 (+30%). Furthermore, 48% of large global companies will increase investments in AI agents.
New generation ERP

The focus is now on the use of AI integrated with a focus on ESG. Data indicates that ERP spending in Brazil will reach US$4.9 billion in 2025 (+111 billion in 3Q). Furthermore, almost 301 billion in the market will already be SaaS ERP.
Telecommunications redefined

The trend is toward the advancement of 5G, network slicing, APIs, and autonomous networks. Therefore, Telcos need to migrate from connectivity to digital platforms. Therefore, the growth of monetization via NaaS and API bundles is gaining momentum.
Expansion of LEO (Low Earth Orbit) satellites

It is estimated that 25% of companies will adopt LEO by 2025, with a projected growth of +40% in subscribers. The focus is on its strategic role in IoT, private networks, and disaster response.
PC market recovery

The digital age also encourages the return of computers. With growth of 11.2% in 2025, generating US$6.2 billion, AI notebooks jump from 5% (2024) to 22% (2025).
More regulated and intelligent smartphones

The development of smartphones with embedded AI will generate US$1.4 billion in revenue in 2025.

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