Prática Academy is 4MATT's ServiceNow training school, launched at the ServiceNow AI Summit São Paulo 2026 to prepare professionals working on the platform, with open enrollment. The announcement took place at the 4MATT booth, a Gold sponsor of the event, held on August 6, 2026 at the Transamerica Expo Center in São Paulo.
The ServiceNow AI Summit São Paulo 2026 The event, held over two days—Learning Labs on August 5th and the main agenda on August 6th—brought together the ServiceNow ecosystem in Latin America, with technical sessions, customer case studies, and a track dedicated to agentic artificial intelligence, automation, and data governance. 4MATT, a ServiceNow Elite Partner in Brazil, winner of the Technology Excellence Partner Award 2024–2025 and with over 180 certified specialists, participated as a Gold sponsor, with a technical presence at its booth throughout the program.
Full booth and live AI demonstration based on the ServiceNow knowledge base.
The 4MATT booth maintained a steady flow of visitors throughout the event. The team ran a live demonstration of artificial intelligence operating on the ServiceNow knowledge base, to show in practice what changes when data is structured and governed before automation comes into play. The thesis displayed on the booth's panel summarized the company's position:
AI without a foundation is just a demo. We built the CMDB and the governance that make AI truly work.
The principle applies to the operation: AI agents only deliver consistent results when the asset inventory, the CMDB Corporate knowledge is already organized and governed. Without this foundation, the model responds based on incomplete or outdated data, and the error propagates on a large scale. It is the same reasoning that underpins the disciplines of... ITAM CSDM: first reliable data, then automation.
Public recognition from a ServiceNow director.
Richard Win, Director of the AMS Partner Technology Acceleration Group at ServiceNow, publicly posted on LinkedIn During his visit to the AI Summit booths, he highlighted the 4MATT demonstration. According to him, 4MATT was giving live demonstrations of how to use AI to create the fundamental data structure needed to support a complete artificial intelligence strategy.
A crowd of customers watched the demonstration with great interest. It wasn't just a presentation of the features; the demonstration told the story behind it all.
In the same publication, Win added that the presentation demonstrated expertise not only in technical capabilities, but also 4MATT's status as a partner capable of guiding clients into a new AI-driven landscape. Coming from an executive of the manufacturer itself, the statement signals alignment between 4MATT's technical approach and ServiceNow's product direction.
Prática Academy: 4MATT's new ServiceNow training school.
At the same booth, 4MATT launched the Practice Academy, its ServiceNow training school. The launch addresses a concrete problem in the Brazilian market: the demand for qualified professionals on the platform is growing faster than the supply of people prepared to support it — a bottleneck that directly affects the speed at which companies can scale projects. ServiceNow, Automation and agency AI.
Prática Academy classes are now open for enrollment, offering training focused on ServiceNow certification and career advancement for those who want to enter or advance within the platform's ecosystem. Updated course content and schedule are available on the school's website at pratica.academy.
What does this launch signal for the ServiceNow ecosystem in Brazil?
The combination of Gold sponsorship, live technical demonstration, and the launch of a training school positions 4MATT in a relatively unexplored area for... ServiceNow partners In Brazil: the goal is to train, and not just hire, the professionals who support the platform's maturity.
For companies already using ServiceNow or considering expanding its use to ITAM, CMDB, and agentic AI, a new training front is likely to reduce, over time, one of the main execution bottlenecks today: the scarcity of certified professionals available in the market. The effect is not immediate—training has its own cycle—but it alters the supply equation that currently limits the speed of projects in the region.
Event fact sheet
| Item | Detail |
|---|---|
| Event | ServiceNow AI Summit São Paulo 2026 |
| Dates | 08/05/2026 (Learning Labs) and 08/06/2026 (main agenda) |
| Local | Transamerica Expo Center, Santo Amaro, São Paulo (SP) |
| 4MATT Paper | Gold sponsor, with a booth and technical presence on both days. |
| 4MATT Credentials | ServiceNow Elite Partner in Brazil; Technology Excellence Partner Award 2024–2025; more than 80 certified specialists. |
Frequently asked questions about 4MATT's participation in the AI Summit São Paulo 2026
What is Prática Academy?
Prática Academy is 4MATT's ServiceNow training school, launched at the ServiceNow AI Summit São Paulo 2026, with open enrollment for professionals who want to enter or advance their careers within the ServiceNow ecosystem. The training focuses on ServiceNow certification and practical experience on the platform.
What did 4MATT present at their booth at the AI Summit?
4MATT presented a live demonstration of artificial intelligence operating on the ServiceNow knowledge base, showing what changes when data is structured and governed before automation. The demonstration was publicly highlighted by Richard Win, Director of the AMS Partner Technology Acceleration Group at ServiceNow.
When and where did the AI Summit São Paulo 2026 take place?
The ServiceNow AI Summit São Paulo 2026 took place on August 6, 2026, at the Transamerica Expo Center in Santo Amaro, São Paulo, preceded by the Learning Labs on August 5. 4MATT participated as a Gold sponsor, with a technical presence at the booth throughout the program.
Why is governed data a prerequisite for AI in ServiceNow?
Because AI agents respond based on what they find on the platform. If the CMDB is incomplete, the asset inventory is outdated, or the knowledge base is not curated, the AI reproduces these errors at scale and with the appearance of a reliable response. Structuring ITAM, CMDB, CSDM, and corporate knowledge before automating is what separates a demonstration from a sustained operational result.
How does 4MATT position itself within the ServiceNow ecosystem?
4MATT is a ServiceNow Elite Partner in Brazil, winner of the Technology Excellence Partner Award 2024–2025, with over 80 certified specialists and a focus on ITAM, ITOM, CMDB, CSDM, operational governance, and AI applied to mature data.