On Tuesday, August 19th, 4MATT held the ITAM & CMDB Forum 2025 Conference, the first in Latin America. In São Paulo, at the WTC Sky Bridge, the in-person event marked the culmination of the Conference after four live webinars. After all, it was months of in-depth learning with 4MATT's team of experts.
The event brought together approximately 30 of Brazil's largest companies from 12 different sectors. The forum also featured case study presentations, questionnaires, surveys, insights, and networking. It was undoubtedly a great opportunity for growth and deepening, with a practical and strategic approach to innovation.
It was a unique moment of deepening, with professionals on the front lines of IT transformation. In addition, big names in ITAM and CMDB shared best practices to optimize resources and increase operations maturity.
Speekers
The Journey also featured Leaders responsible for innovation and changes in IT management in their organizations.
- Amanda Pecorari: Director of the Global Digital Unit at EDP
- Subtle Romulus: IT Service Configuration Management & CMDB Specialist at Vale
- Rafael Bordin: Sr. Advisor Solution Architect at ServiceNow
- Vanessa Ornelas: IT Governance Specialist at Bradesco
- Guilherme Goncalves: Platform Owner at Globo
Testimony from those who participated
Adriana (Generali)
Congratulations on the event! After months of webinars on strategy, people, processes, and tools, this in-person forum was the culmination of that work. It was a rich afternoon of exchanges, case studies, and insights that will greatly support my project to implement asset and configuration management in... SserviceNow.
Said (Paschoalotto)
Thank youthe for the opportunity, it was great. It greatly improved my perspective on ITAM & CMDB. I saw that my company's pain points also affect other companies. I saw technologies and approaches adopted thatand we'll apply it. I saw ways to view ITAM and CMDB from different application perspectives. It helped me a lot. There was an explanation of AI, which I want to study because in our company this wasn't very common. for front. We have been using it for two years ServicenowWe're making great progress on this point. I just want to thank 4MATT for sharing this vision. pthefrog people. And we also have a vision of what a CMD really isB, I didn't have the vision of a cmdb complete. Today we are implementing CMDB in the company. Thank you.
Dhiego (Free Market)
The organization of the first event on this topic was excellent, congratulations. In some ways, we can discuss and hear common pain points, opportunities, and applied solutions. It's important to have an annual event. Cases Success, Networking and Solutions. The insights are valuable to share with the team and provide us with opportunities for improvement to put into practice.
Wellington (Pagbank)
I think it was interesting to see ServiceNow's uses in asset management contexts that go beyond IT. This highlights some possibilities we don't typically see in our daily lives.
Gabriel (OLX )
Thank you for the invitation to the event! It was great to see how the companies that presented their case studies managed to evolve with the maturity and reliability of their asset data, as well as the processes implemented to maintain this health. We left with plenty of ideas to apply internally, such as Globo's case study with automated item movement in the warehouse. We don't have all the complexity demonstrated in the case study, but we can certainly incorporate it into our scenario.
Luan Gonçalves (Generali)
I'd like to thank you for the opportunity to participate in the ITAM and CMDB journey. The exchange of experiences was extremely valuable in expanding our knowledge and strengthening best practices in IT asset and configuration management.
Gabriel Maltarollo (ServiceNow)
The experience at 4Matt's ITAM & CMDB Forum was exceptional! It was a vibrant afternoon filled with conversations. At ServiceNow, we challenge ourselves daily to be consultative regarding our customers' realities, not just focusing on the unique features of the ServiceNow AI platform. Events like this not only teach us, but also reaffirm our partnership's commitment to the same goal! Thank you so much for the invitation! It was an honor to participate.
Next Steps of the Journey
The event is a milestone for the country's ITAM and CMDB community. It represents a crucial step toward automating and streamlining IT asset management. Therefore, it's an innovation that requires constant development.
"For 4MATT, it was an event that solidified our entire purpose. We believe that software and hardware asset management is a fundamental discipline for organizations to truly deliver services efficiently" – Bruno Ferreira, Technical Director of Delivery at 4MATT.
Finally, Marcelo Theophilo, Executive Director of 4MATT, thanks everyone for their presence and participation and gives an update on the next edition.
"In 2026, the Journey will be bigger and better, and we have something new. We will have a special focus on the ITAM & CMDB Journey aimed at the financial market. We understand that there is a gap in the understanding of CMDB, SaaS and ITAM, and we want to help you manage your assets with optimization, automation, and efficiency. It's going to be an unforgettable journey. See you in 2026." – Marcelo Theophilo.
The Webinars
There were four meetings focused on best practices and insights on ITAM & CMDB. In effect, each webinar brought focus to processes, people and technology in practice with ServiceNow, each meeting was attended by our 4MATT experts and IT professionals from across the country.
During each session, we delve deeper into the importance of integrating governance, automation, and organizational culture to extract maximum value from solutions like ServiceNow.
Learn more about Webinars:
- Webinar 1 – “Designing the ITAM & CMDB Journey”
Discussion on the positioning of ITAM and CMDB as strategic pillars for digital transformation, financial governance and operational resilience. - Webinar 2 – “Process Architecture and Lifecycle Governance”
Practical approach to aligning asset and configuration processes to best practices ITIL, ISO 19770 and corporate management models. - Webinar 3 – “Building High Performance Teams in ITAM & CMDB”
Focus on People, skills, organizational structure and cultural transformation to sustain efficient and long-term operations. - Webinar 4 – “Platform as the Digital Backbone of ITAM & CMDB”
Technical exploration of the capabilities of ITAM and ITSM platforms such as ServiceNow, integrations, automations and dashboards for real-time visibility and control.
All Webinars can be watched again at our video playlist.
In total, there were more than 12 hours of specialized content on ITAM & CMDB. Contact 4MATT, our team of experts is specialized and trained in optimizing systems and efficiently developing your organization.
