What Learning Labs 2025 was like: innovations, experiences and trends of the year

What is Learning Labs? 

THE ServiceNow, a reference in innovation and workflow optimization, produced the Learning Labs, a practical and collaborative learning space that took place on August 20th. The event preceded the ServiceNow Summit 2025, and was aimed at professionals and companies looking to delve deeper into emerging technologies, digital transformation, and innovative management strategies. This year, the event brought even more immersion, interactive experiences and dynamic workshops, consolidating itself as one of the highlights of the global technology calendar.

Among the main topics covered in Learning Labs are:

1. Unlock Value with the Fundamentals of CMDB Data

2. Business Transformation with ServiceNow SPM

3. Productivity with Employee Service Delivery and Agent AI

4. AI-Powered Creation – From Agent to App with Creator Workflows

5. Workshop: Put AI to Work with Intelligent Agents

4MATT in Learning Labs  

4MATT was invited to participate in the ServiceNow Learning Labs in the session “Unlock Value with CMDB Data Foundations”. We are partners Premier ServiceNow and recognized as the best ITX partner in Latin America. We are also recognized as CMDB experts.  

The objective of the Lab presented by 4MATT was to train professionals in the creation of a Robust and aligned CMDB to the CSDM. Everton Giani, ITAM Specialist at 4MATT, highlights the importance of 4MATT participating in and presenting the ServiceNow Learning Lab. 

"At the ServiceNow Learning Labs, it was incredible to have the support of ServiceNow's Solution Consultants team. During the lab, each participant had the opportunity to structure a CMDB from scratch. 4MATT contributed by providing, through best practices, all the theory behind the CMDB, from design to operation and support." 

The Lab addressed key data governance challenges; best practices for visibility in IT; and strategies to minimize risks and optimize operational efficiency. We also highlighted the positioning of the CMDB as a pillar of digital transformation. 

Benefits for participants 

The day featured several workshops, which directly assisted professionals and participants to:

1. Rresolve incidents more quickly; 
2. Lead changes with greater assertiveness;
3. Obtain strategic insights from reliable data; 
4. Maximize the value of ServiceNow through the CMDB. 

Learning Labs 2025 Highlights 

This year's event was marked by three fundamental pillars: innovation, collaboration, and practical application. Among the most discussed points were:

• Hands-on workshops on Generative AI, process automation, and digital security.

• Panels of experts discussing the next steps in digital transformation.

• Real-life cases of companies that implemented high-impact technological solutions.

• Qualified networking, connecting leaders, experts and executives from various industries. 

Main trends presented 

Learning Labs 2025 reinforced some of the trends that should guide the coming years in the technology sector: 

1. Generative Artificial Intelligence applied to business.
2. Data governance and compliance as a competitive advantage.
3. Intelligent automation to optimize costs and accelerate results.
4. Hyper-personalized customer experience, focused on seamless digital journeys.
5. Digital culture and continuous training as a driver of transformation.

Immersive participant experience 

One of the key differentiators of Learning Labs 2025 was its interactive format. Instead of just lectures, participants had access to hands-on labs, co-creation activities, and personalized mentoring. This made the event not only informative but also transformative for professionals and organizations.

Many companies that participated in the event have already begun implementing insights gained in the Learning Labs. The expected result is faster adoption of emerging technologies and greater digital maturity. Furthermore, the event reinforced the importance of collaboration between multidisciplinary teams to accelerate innovation.

FAQ – Frequently Asked Questions about Learning Labs 2025 

1. What was Learning Labs 2025?
   A collaborative learning event featuring workshops, real-life case studies, and discussions about the future of technology, hosted by ServiceNow.
2. Who attended the event?
   IT professionals, executives, business leaders, and innovation experts.
3. What were the main topics covered?
   Artificial intelligence, automation, data governance, digital security and customer experience.
4. Are Learning Labs only for technology professionals?
   No. The event also welcomed business executives, managers, and professionals interested in innovation.
5. Which companies stood out at the event?
   Several organizations shared success stories in digital transformation, inspiring other participants.
6. Will Learning Labs have new editions?
   The expectation is that the event will continue to grow and bring even more practical content in the coming years.

Conclusion 

Learning Labs 2025 was much more than a technology event—it was a true digital transformation experience, bringing together innovation, collaboration, and practical application. For companies and professionals, participating meant staying ahead of trends and prepared for the challenges of the future. 

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