4MATT has been named the Best ITx Partner in Latin America by ServiceNow for the second consecutive year — a recognition that ServiceNow grants as the Technology Excellence Partner Award 2024–2025. The award distinguishes partners who deliver measurable business transformation, not just technical implementation, with continuous innovation and governed use of data and artificial intelligence. For 4MATT, a ServiceNow Elite Partner in Brazil, the result consolidates its performance in integrated ITAM, ITOM, CMDB, and CSDM.
4MATT's journey with ServiceNow
From the beginning of his involvement with the ServiceNow platform, 4MATT has built a reputation based on technical excellence, strategic vision, and deep domain knowledge. Consecutive recognition underscores its position as an expert in IT Asset Management and IT Operations, capable of orchestrating value across the entire service, asset, risk, and operations chain.
For Gustavo Baerwaldt, Head of ServiceNow at 4MATT, this year's award represents greater maturity and impact, reflecting the consistency of technical excellence in delivering real value to customers.
Throughout 2025, we distinguished ourselves through our consultative approach, sound technical decisions from the outset, and mastery of the ServiceNow platform applied to concrete results, with predictability and scale. This recognition is the result of the work of a highly qualified team, the trust of our clients, and a solid partnership with ServiceNow.
Winning for the second year positions 4MATT in complex environments, strategic projects, and scenarios that demand depth, responsibility, and a long-term vision. For Fernando Santos, Head of Delivery ServiceNow, the milestone confirms the direction the company has adopted.
It shows that we're on the right track. And this recognition is great for the whole team, which we truly deserve.
The operational model that sets 4MATT apart
4MATT operates as a platform-centric ServiceNow partner, delivering results-oriented, AI-enabled services with efficient consulting, innovation, and managed services. A key differentiator recognized in the award is its lifecycle ownership model: 4MATT accompanies the client from initial strategy, through construction, operation, continuous optimization, and innovation—eliminating disruptions, rework, and loss of context over time.
Value-driven and dominance-oriented go-to-market strategy
The GTM model is value-led and domain-driven, structured to solve real business problems, not just technical demands. It starts with value discovery, defines clear roadmaps, and expands platform usage based on measurable results. This focus ensures functional depth, regulatory understanding, and the ability to deliver robust solutions in sectors such as financial services, energy, retail, manufacturing, and healthcare.
Data-first: the foundation for automation and AI
At 4MATT, data comes before automation — a fundamental principle for scaling workflows, analytics, and artificial intelligence in a secure and sustainable way. The company establishes as an architectural prerequisite a well-modeled CMDB, Adherence to CSDM, consistent asset models, and the use of Workflow Data Fabric ensure reliability, governance, and data-driven decisions across the platform.
AI with governance and responsible innovation.
The adoption of AI at 4MATT is strategic, but always governed. The company integrates three complementary layers:
- NowAssist and native ServiceNow GenAI features;
- Principles of GenAI Controller and AI Control Tower;
- AI Agents from 4MATT AI Hub (Synapse).
These agents operate in asset intelligence, compliance automation, operational insights, and service optimization, always with strict controls on cost, security, and compliance.
Strategic Expansion 2026–2029: GRC, EAM, FSM and CSM
The roadmap accelerates expansion on three fronts, delivered through platform-native workflows to avoid isolated solutions:
| Front | Focus | Expected result |
|---|---|---|
| GRC / IRM | Compliance automation and risk intelligence | Reduced risk exposure and auditable evidence. |
| EAM & FSM | Asset lifecycle and field implementation | Complete asset management with integrated field operation. |
| CSM | Customer service integrated with assets and risks. | Service operations connected to the asset context |
Deliveries, case studies, and certified excellence.
One of the decisive factors in achieving this was the proven ability to deliver complex projects with high business impact, supported by a highly certified and results-oriented team.
Cases that translate value into measurable results.
4MATT has amassed a portfolio of successful projects with large organizations in Latin America, particularly in regulated and asset-intensive sectors. Each project is driven by a focus on clear outcomes, measurable indicators, and the generation of sustainable value.
Over 1,780 ServiceNow certifications
Currently, 4MATT brings together more than 180 certified specialists, who together hold more than 1,780 ServiceNow certifications. This volume represents not only theoretical knowledge, but also real-world execution capabilities. ITAM projects and in critical, highly complex environments.
Operational excellence sustained by people, method, and platform.
The combination of proven case studies, a certified team, and a platform-centric delivery model positions 4MATT as a strategic transformation partner—not just an implementer—capable of scaling innovation with security, governance, and a direct impact on business results.
Talent as a central pillar of excellence.
Throughout 2025, 4MATT doubled in size, focusing on technical expertise. The company founded the 4MATT Academy, in partnership with UFJF and IF Sudeste: a continuous talent development program focused on ServiceNow platform fundamentals, career paths by function, hands-on experience in real-world projects, and the use of AI and automation from the ground up. In addition to initial training, it maintains a structured model of continuous development, with advanced certifications, cross-domain competencies, and modern managed services practices.
What does this award represent for the market?
Winning the ServiceNow Technology Excellence Partner Award for Best ITx Partner in Latin America for the second consecutive year consolidates 4MATT's position as a benchmark in value-driven digital transformation, using data and artificial intelligence. More than just recognition, it signals confidence, maturity, and leadership in a market that demands real results, governance, and sustainable innovation. See also the... ServiceNow partner guide in Brazil.