Software asset management is the discipline that controls software licenses, contracts, and usage throughout its entire lifecycle, reducing costs and risks. At SNUG Brasil 2025, held in São Paulo on March 11, 2025, Banco Bradesco, in partnership with ServiceNow and 4MATT, presented a case study on the transformation of this discipline using Software Asset Management (SAM), highlighting the automation of over 1,000 software contracts.
What was presented at SNUG Brazil 2025
The SNUG Brazil ServiceNow 2025 event brought together experts, clients, and partners from the ServiceNow community in São Paulo to discuss innovation, automation, and digital transformation. During Tech Breakout I, from 3:15 PM to 4:15 PM, Banco Bradesco presented the “Customer Case Banco Bradesco: Software Asset Management,” led by an IT specialist. Vanessa Ornelas. 4MATT, as a ServiceNow Elite Partner in Brazil, supported the event and the development of the case study.
The Bradesco case study: software asset management with SAM in ServiceNow
The Bradesco Bank structured the management of its software asset portfolio based on Software Asset Management (SAM) From ServiceNow, in partnership with 4MATT. The focus was on replacing manual and scattered controls with a governed process, with reliable data on contracts, licenses, and usage. The highlights of the case presented at the event were:
- Software contract management automation, with efficient management of over 1,000 contracts.
- Increased operational efficiency through the elimination of manual processes and a reduction in errors.
- Cost optimization, avoiding unnecessary renewals and acquisitions.
Reactive vs. Governed License Management
The difference between operating licenses reactively and sustaining them with a software asset management discipline appears in five practical dimensions.
| Dimension | Reactive management | Governed Management (SAM) |
|---|---|---|
| Contracts | Isolated spreadsheets and controls | Single, automated database in ServiceNow |
| Licenses | Purchase on demand, without a usage plan. | Sizing based on actual consumption |
| Costs | Improper renewals and acquisitions | Data-driven decision |
| Operation | Manual processes and prone to error. | Automated and auditable workflows |
| Governance | Poor traceability | Executive control and visibility |
What is SNUG (ServiceNow User Group)?
The ServiceNow User Group (SNUG) is the ServiceNow user community forum for exchanging knowledge and best practices. It's where customers share real-world implementation experiences, discuss challenges, and explore new platform features. Cases like Bradesco's make the meeting a concrete reference for application—not just product theory.
Why software asset management is strategic
In large operations, the waste from idle licenses, overlapping tools, and contracts lacking visibility is significant. A mature SAM discipline, integrated with IT asset management (ITAM) And to CMDB, it transforms this scenario into data-driven decision-making. This is what sustains cost reduction without loss of capacity — and what 4MATT operates continuously in. ServiceNow managed services.
Frequently Asked Questions
What is software asset management?
It is the discipline that controls software licenses, contracts, and usage throughout its lifecycle, ensuring compliance, cost reduction, and lower risk. In ServiceNow, it is operationalized by the Software Asset Management (SAM) module.
What was Bradesco's case study at SNUG Brasil 2025?
It was the presentation, on March 11, 2025 in São Paulo, of the transformation of the bank's software asset management with ServiceNow's SAM, in partnership with 4MATT, including the automation of more than 1,000 contracts.
What is 4MATT's role in this case?
4MATT, a ServiceNow Elite Partner in Brazil, supported the construction and operation of the SAM discipline on the ServiceNow platform.
What is SNUG?
The ServiceNow User Group is a community group for ServiceNow users focused on sharing best practices and implementation experiences.
The Bradesco case demonstrates, in practice, that software asset management has moved beyond operational control and become cost and risk governance: with ServiceNow's SAM and specialized execution, automation and visibility replace spreadsheets — and decisions become data-driven.