What is User Experience and why are we still talking about it in 2025?
The term User Experience (UX) is no longer new in the business world. Since the early 2000s, the concept has been incorporated primarily into technology, design, and software development. This concept relates to valuing the customer who uses your products or services. It's very common in computing and software development. After all, the way customers interact with products and services defines not only their satisfaction but also their loyalty and trust in the brand.
Today many of the cloud development platforms like azure and AWS care about the UX of the applications that will be developed on these platforms.
However, with the expansion of the concept, it has a much greater applicability within companies today. We understand user experience as the customer's appreciation in the development of the product or service, enabling a pleasant and satisfying experience. This involves the entire development of the company and strategies to engage the customer. At 4MATT, we believe that passion for customer experience is an essential pillar. Therefore, we work to simplify processes, making them more agile and sustainable, always with austerity and a focus on consistent results.
The importance of User Experience for companies
When a product is created without considering its intended audience, its usability, and other factors, it can run a serious risk of not being well received. This applies to many fields, not only software, but also practical aspects of some companies. Customer focus has also been developed with management models such as CRM and CSM.
The 7 fundamental elements of User Experience
For a product or service to provide a truly positive experience, it is necessary to consider the seven essential pillars of UX:
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Useful – It needs to solve a real problem or meet a clear need.
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Usable – It must be simple to use, without unnecessary barriers.
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Desirable – It must create an emotional connection, being attractive and engaging.
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Accessible – Inclusion is a priority: products need to be accessible to everyone.
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Credible – Transparency and good practices generate credibility in the market.
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Findable – Access to information or functionality must be quick and intuitive.
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Valuable – The product needs to deliver real value to the customer and a return to the company.
These elements directly reflect 4MATT's purpose, which always seeks to deliver valuable, agile, and customer-centric solutions.
How to Improve User Experience in 2025
In an increasingly competitive market, improving the customer experience is a growth strategy.
Fundamental steps:
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Smart data collection: understanding customer behavior through data and predictive analytics.
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User-centered design: building clear, frictionless journeys.
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Constant testing: continually evaluate, adjust, and optimize.
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Automation with artificial intelligence: personalize interactions according to each customer's profile.
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UX-focused organizational culture: involving all areas of the company in valuing the customer.
At 4MATT, we apply these concepts daily, always with simplicity and agility, to ensure that each technological solution delivered to the client is not only efficient, but also delightful.
FAQ – Frequently Asked Questions about UX
1. Is UX just about website and app design?
No. UX encompasses the entire customer journey, from digital browsing to interacting with physical services.
2. What is the difference between UX and UI?
UI (User Interface) refers to the visual interface. UX is broader, encompassing emotions, usability, and satisfaction.
3. How to measure if the UX is working?
Through metrics such as conversion rate, browsing time, NPS (Net Promoter Score) and direct customer feedback.
4. Do small companies also need to invest in UX?
Yes. Regardless of size, offering a good customer experience is essential to growth and standing out.
5. How does cloud technology impact UX?
Platforms like Azure and AWS allow you to create scalable, secure, and fast solutions, directly improving the user experience.
6. What is 4MATT's role in improving UX for companies?
4MATT acts as a strategic partner, developing IT solutions that simplify processes, reduce costs and improve the end-to-end customer experience.
Where to start UX in 2025?
In 2025, customer experience can no longer be compromised; it's a must for a company's management and success. Organizations that prioritize user experience can create lasting connections, generate real value, and solidly position themselves in the market.
At 4MATT, our core values are a passion for customer experience, combined with simplicity, agility, and austerity. Our commitment is to transform technology into solutions that truly make a difference.
Want to know how we can help your company improve UX? Contact 4MATT and discover how to combine innovation and experience in a single path to success.
