ServiceNow

ServiceNow University: Building a career in digital

ServiceNow University is the official ServiceNow learning hub: tracks, courses, and certifications by role, from entry-level to expert.

October 13, 2025 4MATT Insights

ServiceNow University is the official learning and certification hub of ServiceNow, bringing together tracks, courses, and exams to train professionals capable of operating, configuring, and customizing the platform. Structured on the Learning Experience Platform (LXP) and organized by roles—administrator, developer, implementer, and architect—it makes digital service training accessible from beginner to expert level, keeping pace with the advancement of AI and enterprise automation.

What is ServiceNow University?

ServiceNow University is the learning and certification ecosystem maintained by ServiceNow To train professionals capable of operating, configuring, and customizing the platform's solutions. It brings together technical courses, career paths (Learning Paths), and globally recognized certifications, making learning structured and accessible to different profiles—from beginners to experts. The initiative is strongly motivated by the advancement of artificial intelligence, which has increased the demand for specific skills on the platform.

The Learning platform (ServiceNow LXP)

The foundation of ServiceNow University is... Learning Experience Platform (LXP), This is where users access content, learning paths, and certifications. Its key features are:

  • Unified interface for modules, videos, quizzes, and hands-on practice;
  • Personalized recommendations based on profile, progress, and goals;
  • Integration with ServiceNow instances for hands-on labs;
  • Monitoring progress and engagement metrics.

LXP offers up-to-date courses and learning paths divided by roles — administrator, developer, implementer — in addition to thematic modules.

Course and certification structure

ServiceNow University organizes courses and certifications at progressive levels, allowing professionals to start from scratch and evolve to a recognized level of expertise.

  1. Fundamentals / Introduction: basic concepts of the platform.
  2. Intermediate / Specialization: In-depth study of modules such as ITSM, ITOM, ITBM, and CSM.
  3. Advanced / Expert: For architects, senior consultants, and technical leaders.
  4. Official certifications: Formal recognition of the platform's domain.

Why does ServiceNow maintain its own training network?

Investing in in-house training brings strategic advantages to ServiceNow:

  • Standardization of knowledge: ensures the use of best practices;
  • Quality control: It reduces dependence on external training providers;
  • Customer loyalty: Those who learn from the source tend to remain in the ecosystem;
  • Quick response to innovation: Educational content evolves along with AI and platform automation.

With the advancement of AI, the demand for specific skills has grown, and more companies are seeking structured and efficient training.

Benefits for professionals and companies

Certified professionals tend to have a competitive advantage in the IT and digital transformation market — after all, ServiceNow is already present in... 85% of the Fortune 500 companies. For organizations, investing in training reduces risks, increases the quality of deliverables, and strengthens customer confidence, with gains in corporate education and technological alignment.

The demand for training driven by AI.

As AI, automation, and machine learning gain traction on enterprise platforms, the need for professionals with hybrid skills—technical expertise combined with strategic vision—is growing. ServiceNow positions its university as a response to this demand, preparing professionals for increasingly AI-driven versions of the platform.

In addition to the official ServiceNow University tracks, professionals seeking classes in Portuguese, real-world case studies, and expert guidance can complement their journey with the following: practical ServiceNow training offered by Prática Academy.

Training for the future

ServiceNow University, powered by LXP, marks a new level in corporate training and the evolution of intelligent digital services. By connecting learning, innovation, and technology, it enables professionals and companies to enhance their technical maturity and deliver projects with excellence. 4MATT, [Company Name], a ServiceNow Elite Partner in Brazil and winner of the 2024–2025 Technology Excellence Partner Award, closely follows these transformations and continuously invests in knowledge—with over 80 certified specialists—to deliver the best solutions in ServiceNow, AI, and digital transformation. To delve deeper into the journey, see also the guide to [Company Name]. ServiceNow certifications and the role of ServiceNow professional.