{"id":1792,"date":"2024-03-16T23:07:00","date_gmt":"2024-03-17T02:07:00","guid":{"rendered":"https:\/\/4matt.com.br\/?p=1792"},"modified":"2026-07-26T23:07:53","modified_gmt":"2026-07-27T02:07:53","slug":"itam-forum-2024-4matt-servicenow","status":"publish","type":"post","link":"https:\/\/4matt.com.br\/en\/itam-forum-2024-4matt-servicenow\/","title":{"rendered":"ITAM Forum 2024: 4MATT and ServiceNow promote immersion in asset management."},"content":{"rendered":"<p>The ITAM Forum 2024 was an in-person event promoted by 4MATT in partnership with... <a href=\"https:\/\/4matt.com.br\/en\/what-is-service-now\/\">ServiceNow<\/a>, The event, held on March 16, 2024, in S\u00e3o Paulo, aimed to discuss IT asset management, ServiceNow ITAM, technology governance, and SaaS application management. The meeting brought together clients, partners, and experts for an agenda of executive content and practical workshops on the asset lifecycle.<\/p>\n<p>As a historical record, the meeting helps to contextualize the evolution of 4MATT&#039;s role in disseminating knowledge about IT Asset Management. The 2024 agenda preceded the expansion of the debate to CMDB, processes, people, platform, and artificial intelligence in the initiatives carried out in 2025 and 2026.<\/p>\n<h2>What was the ITAM Forum 2024?<\/h2>\n<p>The ITAM Forum 2024 was an in-person event dedicated to technology asset management on the ServiceNow platform. The program was structured to connect executive vision, governance practices, and demonstrations related to ITAM operations.<\/p>\n<p>The meeting took place at the Temple of the Flesh in S\u00e3o Paulo and addressed topics related to asset lifecycle control, inventory visibility, software management, SaaS applications, costs, compliance, and the integration between technological data and corporate processes.<\/p>\n<p>More than just showcasing the functionalities of a platform, the event treated ITAM as a governance discipline. This approach considers that hardware, software, and digital service assets need to be managed with reliable data, defined responsibilities, consistent processes, and indicators that support financial and operational decisions.<\/p>\n<h2>Key event information<\/h2>\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Information<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Event<\/td>\n<td>ITAM Forum and Workshops<\/td>\n<\/tr>\n<tr>\n<td>Date<\/td>\n<td>March 16, 2024<\/td>\n<\/tr>\n<tr>\n<td>Local<\/td>\n<td>Temple of the Flesh, S\u00e3o Paulo<\/td>\n<\/tr>\n<tr>\n<td>Organization<\/td>\n<td>4MATT in partnership with ServiceNow<\/td>\n<\/tr>\n<tr>\n<td>Central theme<\/td>\n<td>IT asset management with ServiceNow ITAM<\/td>\n<\/tr>\n<tr>\n<td>Complementary topics<\/td>\n<td>Governance, software, SaaS, costs, compliance, and asset lifecycle.<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>Executive content, presentations, workshops, and networking among participants.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Why asset management was at the center of the agenda.<\/h2>\n<p>In corporate environments, the <a href=\"https:\/\/4matt.com.br\/en\/what-is-asset-management\/\">IT asset management<\/a> ITAM is not limited to maintaining a list of equipment or licenses. ITAM connects inventory information, contracts, suppliers, users, location, consumption, costs, risks, and compliance throughout the entire technology lifecycle.<\/p>\n<p>When this information is fragmented across spreadsheets, inventory tools, financial systems, and operational records, the company loses the ability to answer fundamental questions: what assets exist, who uses them, how much do they cost, what contracts support them, what licenses are at risk, and what resources can be reused or deactivated.<\/p>\n<p>The ITAM Forum 2024 placed this discussion within a governance perspective. The goal was to show how processes, data, and technology can be structured to increase traceability, reduce waste, and support more consistent decisions about technology investments.<\/p>\n<h2>The participation of 4MATT and ServiceNow<\/h2>\n<p>The event brought together experts from 4MATT and ServiceNow to discuss the practical challenges of asset management in larger organizations. Participants included Marcelo The\u00f3philo from 4MATT and Victor Bertholdo from ServiceNow.<\/p>\n<p>The combination of implementation experience and platform vision allowed us to approach ITAM from two complementary perspectives. The first was the need to structure governance, processes, and responsibilities. The second was the use of the ServiceNow platform to integrate information, automate activities, and connect asset management to IT operations.<\/p>\n<p>This integration is relevant because ITAM results depend on both the quality of the technology and operational maturity. A tool without governance tends to reproduce existing inconsistencies, while processes without reliable data limit the capacity for automation and control.<\/p>\n<h2>Practical workshops on ServiceNow ITAM<\/h2>\n<p>The workshops at ITAM Forum 2024 focused on the practical application of asset management capabilities on the ServiceNow platform. The format allowed participants to explore how hardware, software, contracts, and digital services information can be organized into an integrated operating model.<\/p>\n<p>Key points for an ITAM initiative include:<\/p>\n<ul>\n<li>Identification and consolidation of technological assets;<\/li>\n<li>Life cycle management, from acquisition to disposal;<\/li>\n<li>Association between assets, users, units, and cost centers;<\/li>\n<li>Control of contracts, warranties, suppliers, and renewals;<\/li>\n<li>Reconciliation between technical inventory and administrative records.;<\/li>\n<li>Software license and usage rights management;<\/li>\n<li>visibility into SaaS applications and subscriptions;<\/li>\n<li>Integration between ITAM, CMDB, ITSM, and IT operations.<\/li>\n<\/ul>\n<p>The practical approach reinforced that an ITAM implementation should not begin solely with configuring the tool. It is necessary to define data sources, responsibilities, reconciliation rules, quality criteria, and indicators that support the operation after deployment.<\/p>\n<h2>SaaS Management as an Emerging Challenge<\/h2>\n<p>SaaS application management was also on the event&#039;s agenda. The growth of services contracted directly by different areas of the company has increased the complexity of controlling subscriptions, users, costs, renewals, and access risks.<\/p>\n<p>Unlike traditional software installed on devices, SaaS applications can be purchased and consumed without direct involvement from the IT department. This scenario increases the risk of duplicate contracts, inactive accounts, underutilized licenses, automatic renewals, and applications not evaluated by security and governance areas.<\/p>\n<p>A SaaS Management strategy needs to combine contractual information, identity, usage, payments, and ownership. The goal is not only to reduce costs but also to establish control over which applications are used, what data they process, and who is responsible for their continuity.<\/p>\n<h2>The value of the relationship between experts and companies.<\/h2>\n<p>The in-person format allowed managers, specialists, clients, and partners to compare different levels of maturity in asset management. This exchange is especially relevant in ITAM because the challenges vary according to the organizational structure, the technological environment, the manufacturers used, and the governance model of each company.<\/p>\n<p>Some organizations need to start by discovering and consolidating their inventory. Others already have technical data but face difficulties connecting it to contracts, financial processes, and responsibilities. More mature companies seek automation, license optimization, executive indicators, and ITAM integration with CMDB, ITOM, and CSDM.<\/p>\n<p>The ITAM Forum created an environment to discuss these differences without treating asset management as a standardized and isolated initiative. The common ground was the need to align platform, processes, data, and people.<\/p>\n<h2>How does the ITAM Forum 2024 relate to subsequent editions?<\/h2>\n<p>The 2024 meeting preceded the expansion of 4MATT&#039;s event agenda on asset management and configuration. In 2025, the company structured the ITAM &amp; CMDB Journey as a series of webinars and an in-person forum organized around four pillars: strategy, processes, people, and platform.<\/p>\n<p>In 2026, the initiative evolved into... <a href=\"https:\/\/4matt.com.br\/en\/journey-itam-cmdb-ia-2026\/\">ITAM &amp; CMDB + AI Journey<\/a>, incorporating artificial intelligence into the debate on governance, data quality, automation, and operational maturity.<\/p>\n<p>The three initiatives have their own formats and scopes. The ITAM Forum 2024 should be understood as a previous historical milestone, primarily dedicated to ITAM and SaaS management. Subsequent editions broadened the discussion to CMDB and, later, to artificial intelligence applied to governance and operations.<\/p>\n<table>\n<thead>\n<tr>\n<th>Year<\/th>\n<th>Initiative<\/th>\n<th>Main focus<\/th>\n<th>Editorial evolution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2024<\/td>\n<td>ITAM Forum and Workshops<\/td>\n<td>ITAM, ServiceNow, and SaaS management<\/td>\n<td>In-person meeting with executive content and practical workshops.<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>ITAM &amp; CMDB Journey<\/td>\n<td>Strategy, processes, people, and platform<\/td>\n<td>Series of webinars followed by an in-person forum.<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>ITAM &amp; CMDB + AI Journey<\/td>\n<td>ITAM, CMDB, governance and artificial intelligence<\/td>\n<td>Incorporating AI as a key driver of maturity and transformation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Why preserve the history of the ITAM Forum?<\/h2>\n<p>Maintaining a record of the 2024 event helps document the evolution of discussions on asset management within the ServiceNow ecosystem. It also demonstrates that topics currently associated with automation and artificial intelligence depend on previously established foundations, such as data quality, reliable inventory, defined processes, and lifecycle governance.<\/p>\n<p>Artificial intelligence can support analysis, recommendations, and automation, but its effectiveness depends on the maturity of the data and processes that underpin the operation. In this context, ITAM and CMDB serve as structuring bases to enhance control, traceability, and decision-making capacity.<\/p>\n<h2>Frequently asked questions about the ITAM Forum 2024<\/h2>\n<h3>What was the ITAM Forum 2024?<\/h3>\n<p>It was an in-person event hosted by 4MATT in partnership with ServiceNow to discuss IT asset management, ServiceNow ITAM, governance, and SaaS application management.<\/p>\n<h3>When did the event occur?<\/h3>\n<p>The ITAM Forum and Workshops took place on March 16, 2024.<\/p>\n<h3>Where was the ITAM Forum 2024 held?<\/h3>\n<p>The meeting took place at the Temple of the Flesh in S\u00e3o Paulo.<\/p>\n<h3>What topics were covered?<\/h3>\n<p>The agenda covered IT Asset Management, asset lifecycle, governance, software, SaaS, costs, compliance, and the use of the ServiceNow platform.<\/p>\n<h3>Was the ITAM Forum 2024 the same initiative as the ITAM &amp; CMDB Conference?<\/h3>\n<p>No. The 2024 event had its own identity and scope. It preceded the 2025 ITAM &amp; CMDB Journey and helps contextualize the evolution of subsequent 4MATT initiatives.<\/p>\n<h3>What was the evolution of the event in 2025 and 2026?<\/h3>\n<p>In 2025, the agenda was expanded to include a series dedicated to ITAM and CMDB, organized around the pillars of strategy, processes, people, and platform. In 2026, the initiative incorporated artificial intelligence as a central focus.<\/p>\n<h2>About 4MATT<\/h2>\n<p>4MATT is a ServiceNow Elite Partner in Brazil and works on ITAM, SAM, HAM, CMDB, CSDM, ITOM, automation, and professional services projects for corporate environments. The company was recognized with the Technology Excellence Partner Award 2024\u20132025.<\/p>\n<p>Their approach combines architecture, operational governance, data quality, and specialized execution to support companies in evolving the maturity of the ServiceNow platform. The goal is to connect assets, services, processes, and information in a more reliable, controlled, and results-oriented operational model.<\/p>\n<h2>A milestone in the evolution of the ITAM agenda.<\/h2>\n<p>The ITAM Forum 2024 captured a moment when asset management was already evolving from an inventory activity to an integrated discipline of technological governance. By bringing together experts, clients, and partners around ITAM, ServiceNow, and SaaS management, the event laid a foundation for further discussions on CMDB, automation, data quality, and artificial intelligence.<\/p>\n<p>Preserving this history allows us to understand that technological evolution depends on solid foundations. Reliable data, clear processes, defined responsibilities, and integration between areas remain essential requirements for transforming technology investments into efficiency, control, and executive visibility.<\/p>","protected":false},"excerpt":{"rendered":"<p>The ITAM Forum 2024 brought together 4MATT and ServiceNow in S\u00e3o Paulo to discuss IT asset management, ServiceNow ITAM, and SaaS application management.<\/p>","protected":false},"author":217054028,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1397],"tags":[1371,1365,1367,1421,1366],"class_list":["post-1792","post","type-post","status-publish","format-standard","hentry","category-eventos-4matt","tag-elite-partner","tag-gestao-de-ativos-de-ti","tag-itam","tag-saas","tag-servicenow"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phhKzJ-sU","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/posts\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/users\/217054028"}],"replies":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":1,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/posts\/1792\/revisions"}],"predecessor-version":[{"id":1793,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/posts\/1792\/revisions\/1793"}],"wp:attachment":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/categories?post=1792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/tags?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}