Flexera is a Software Asset Management (SAM) platform that enables organizations to map, control, and optimize software licenses and IT assets across on-premises, cloud, and SaaS environments. In February 2024, Flexera completed the acquisition of Snow Software\u2014the largest dedicated developer of SAM and Cloud Management tools, founded in Stockholm in 1997\u2014consolidating a unique portfolio encompassing SAM, ITAM, SaaS Management, FinOps, and risk governance. With automation, continuous visibility, and normalized data, the platform reduces licensing costs, ensures vendor compliance, and increases the operational maturity of asset management.<\/p>\n
The Flexera Software<\/a> It is one of the leading global platforms in SAM and IT Asset Management (ITAM)<\/a>. It offers automated inventory, license reconciliation, and visibility into assets across hybrid environments\u2014including on-premises, public cloud, containers, and SaaS. The platform was originally created by Acresso Software, established in 2008 from the software division of Rovi Corporation and acquired by the Thoma Bravo fund. In October 2009, it began operating as Flexera Software, consolidating its position as a global leader in the segment.<\/p>\n In the 2018 and 2019 Gartner Magic Quadrant report, Flexera was recognized as a leader in SAM solutions and license optimization, scoring highly for both intermediate and advanced SAM functionalities.<\/p>\n On February 15, 2024, Flexera officially completed the acquisition of Snow Software. Founded in Stockholm in 1997, Snow had become the world's largest dedicated developer of SAM and Cloud Management tools. The integration unified two complementary portfolios: Snow's analytical licensing depth with Flexera's ITAM, FinOps, and governance platform.<\/p>\n Flexera has ensured continued support and development of Snow solutions, including Snow Atlas (next-generation SaaS platform), Snow License Manager (SLM), Snow Inventory, and Snow Embotics (Cloud Management). For organizations already using Snow Software, the transition maintains existing capabilities while expanding access to the functionalities of the Flexera ecosystem.<\/p>\n In modern corporate environments, the software portfolio encompasses desktops, servers, public cloud (AWS, Azure, GCP), SaaS, containers, and mobile applications. This complexity makes manual license reconciliation impractical and exposes organizations to three main risks: vendor non-compliance, hidden spending on unused licenses, and shadow IT in SaaS. Flexera centralizes control of these environments on a single platform, connecting automated discovery, Product Use Rights (PUR) library, and optimization analytics.<\/p>\n For Brazilian companies, this context is amplified by the growing adoption of SaaS and cloud computing, corporate governance requirements, and increasingly frequent audits by major manufacturers such as Microsoft, Oracle, and SAP. Having a local partner who understands Brazilian regulations, processes, and corporate culture is crucial for successful implementation.<\/p>\n With the acquisition of Snow, Flexera has consolidated a portfolio that covers the complete software asset management lifecycle \u2014 from discovery to continuous optimization.<\/p>\n A successful Flexera implementation follows six critical steps:<\/p>\n 4MATT, a ServiceNow Elite Partner in Brazil with over 80 certified specialists, assists companies in diagnosing, implementing, and continuously optimizing their environments. ITAM<\/a> and SAM<\/a> Integrated with the ServiceNow platform \u2014 including Flexera + ServiceNow CMDB integration scenarios for unified asset governance.<\/p>\n The platforms are often compared, but they have different and complementary purposes:<\/p>\n If the main focus is reducing licensing costs and avoiding vendor audits, the Flexera\/Snow platform is a strong choice. If the priority is integrated IT governance, ITSM workflows, and process automation on a unified platform, then... ServiceNow ITAM<\/a> It is the most robust approach. Many organizations operate both solutions in a complementary way. software asset management (SAM)<\/a> A well-structured approach\u2014regardless of the tool\u2014is what reduces financial risks, improves compliance, and increases the operational maturity of IT.<\/p>\nThe acquisition of Snow Software by Flexera<\/h2>\n
Why Software Asset Management (SAM) is Strategic<\/h2>\n
Unified portfolio: Flexera + Snow Software<\/h2>\n
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Operational and financial benefits<\/h2>\n
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\n \nBenefit<\/th>\n Impact<\/th>\n<\/tr>\n<\/thead>\n \n Cost reduction<\/td>\n Control of idle and unused licenses; documented ROI in 6 months or less in advanced cases.<\/td>\n<\/tr>\n \n Risk mitigation<\/td>\n Reduced exposure to audits by manufacturers such as Microsoft, Oracle, and SAP.<\/td>\n<\/tr>\n \n Operational efficiency<\/td>\n Automating inventory and continuous reconciliation, eliminating manual processes.<\/td>\n<\/tr>\n \n Integrated governance<\/td>\n Centralizes data for IT, purchasing, security, and business in a single environment.<\/td>\n<\/tr>\n \n Multicloud support<\/td>\n Snow Embotics for data-driven decisions in cloud-first strategies.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n How to implement Flexera effectively<\/h2>\n
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Flexera\/Snow Software vs ServiceNow ITAM<\/h2>\n
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\n \nDimension<\/th>\n Flexera \/ Snow Software<\/th>\n ServiceNow ITAM<\/th>\n<\/tr>\n<\/thead>\n \n Main focus<\/td>\n SAM, license analysis, SaaS and cloud.<\/td>\n Integrated ITSM, ITOM, and ITAM<\/td>\n<\/tr>\n \n Strong point<\/td>\n Analytical precision of licensing<\/td>\n Orchestration, workflows, and process automation.<\/td>\n<\/tr>\n \n Ideal for<\/td>\n Cost reduction and audit prevention<\/td>\n IT governance and end-to-end automation<\/td>\n<\/tr>\n \n Integration<\/td>\n The two platforms can be used in an integrated way \u2014 a common and efficient scenario.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Flexera and ServiceNow: Integration for unified governance<\/h2>\n