{"id":863,"date":"2026-06-18T10:35:21","date_gmt":"2026-06-18T13:35:21","guid":{"rendered":"https:\/\/4matt.com.br\/?page_id=863"},"modified":"2026-07-03T23:03:59","modified_gmt":"2026-07-04T02:03:59","slug":"globo-eam-servicenow","status":"publish","type":"page","link":"https:\/\/4matt.com.br\/en\/globo-eam-servicenow\/","title":{"rendered":"ServiceNow EAM at Globo: Enterprise Asset Management"},"content":{"rendered":"<div class=\"wp-block-group\" style=\"border-left:4px solid #9156f1;padding:16px 20px;background:#f6f4fb;border-radius:8px;margin-bottom:24px\">\n<p class=\"wp-block-paragraph\" style=\"margin:0;font-size:1.05em;line-height:1.7\">4MATT implemented ServiceNow EAM at Globo, the first company in Latin America to adopt the module. The project reduced operational scheduling conflicts by 38% and automated disposal, repair, and allocation workflows for broadcast assets across Rio de Janeiro and S\u00e3o Paulo.<\/p>\n<\/div>\n<p class=\"is-style-lead wp-block-paragraph\"><strong>EAM at Globo:<\/strong> The first customer in Latin America to undertake a ServiceNow EAM implementation focused entirely on critical assets.<\/p>\n<h2 class=\"wp-block-heading\">What was delivered<\/h2>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Implementation of <strong>ServiceNow EAM<\/strong> for broadcast asset management<\/li>\n<li>Automation of equipment disposal and repair workflows with a focus on UX.<\/li>\n<li>Scope expansion to <strong>SAM<\/strong> and <strong>HAM<\/strong> based on the trust built throughout the project<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Globo is one of Brazil\u2019s largest media and entertainment companies, with production infrastructure extending far beyond its studios. Cameras, lenses, microphones, camcorders, and memory cards form an extensive fleet of broadcast assets across Rio de Janeiro and S\u00e3o Paulo. Managing this asset landscape with traceability, lifecycle control, and operational efficiency led Globo to partner with 4MATT.<\/p>\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201c4MATT delivered more than promised. They understood our processes and environment and proposed a solution that truly works for us.\u201d <strong>Thaina Maia, Product Owner at Globo<\/strong><\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n<p class=\"wp-block-paragraph\">Globo has highly specialized operations that do not follow the conventional patterns that platforms such as ServiceNow are typically designed to support. <strong>PodParque<\/strong> \u2014 Globo\u2019s media-solutions suite covering all equipment used in content production \u2014 required a system capable of managing the complete asset lifecycle, from acquisition and repairs to logistics, warranty management, and disposal.<\/p>\n<p class=\"wp-block-paragraph\">The two most critical workflows were <strong>asset disposal<\/strong> \u2014 involving transportation, accountability, and a rigorous write-off process for assets that had reached the end of their useful life \u2014 and <strong>equipment repair<\/strong>, which involved opening a service request, assessing logistics, identifying the issue, checking warranty coverage, contacting the manufacturer, and tracking the case through resolution. Without a structured platform, both workflows relied on fragmented manual controls with insufficient traceability and governance.<\/p>\n<h2 class=\"wp-block-heading\">The ServiceNow EAM Solution<\/h2>\n<p class=\"wp-block-paragraph translation-block\">4MATT implemented <a href=\"https:\/\/www.servicenow.com\/products\/enterprise-asset-management.html\" rel=\"noopener\" target=\"_blank\">ServiceNow EAM<\/a> at Globo, making it the <strong>first customer in Latin America<\/strong> to adopt the module. From the outset, the project was tailored to Globo\u2019s needs. The 4MATT team collaborated directly with a Globo designer and prioritized user experience over technical standardization. The goal was to create a solution that field teams and executives would genuinely want to use.<\/p>\n<p class=\"wp-block-paragraph\">More than 20 users at Globo Studios in Rio de Janeiro, along with executives and managers in S\u00e3o Paulo, actively tested and validated the workflows. This close collaboration built an exceptional level of mutual trust: Globo adopted 4MATT\u2019s technical recommendations, and the relationship expanded beyond the original scope. During the project, the same team was invited to launch the <strong>SAM<\/strong> (Software Asset Management) and <strong>HAM<\/strong> (Hardware Asset Management) workstreams, directly reflecting the quality of the EAM delivery.<\/p>\n<h2 class=\"wp-block-heading\">Results achieved<\/h2>\n<p class=\"wp-block-paragraph\">Globo achieved a <strong>38% reduction in operational scheduling conflicts<\/strong> after 4MATT implemented ServiceNow EAM. The results covered five strategic dimensions:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Dimension<\/th>\n<th>Result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Operational efficiency<\/strong><\/td>\n<td>Automated disposal, repair, and allocation workflows for broadcast assets.<\/td>\n<\/tr>\n<tr>\n<td><strong>Traceability<\/strong><\/td>\n<td>Centralized lifecycle control for cameras, lenses, microphones, and production equipment.<\/td>\n<\/tr>\n<tr>\n<td><strong>Cost control<\/strong><\/td>\n<td>Reduced asset redundancy and underutilization, contributing to a 38% reduction in operational conflicts.<\/td>\n<\/tr>\n<tr>\n<td><strong>Scope expansion<\/strong><\/td>\n<td>Natural expansion into SAM and HAM, built on the trust established during the EAM implementation.<\/td>\n<\/tr>\n<tr>\n<td><strong>User experience<\/strong><\/td>\n<td>Platform validated by more than 20 field users and executives in Rio de Janeiro and S\u00e3o Paulo.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"wp-block-paragraph\">Does your company manage physical or broadcast assets without centralized visibility? <a href=\"https:\/\/4matt.com.br\/en\/sac-fale-conosco\/\" target=\"_blank\" rel=\"noopener\">Speak with a 4MATT specialist<\/a> to discover how ServiceNow EAM can transform enterprise asset management.<\/p>\n<p class=\"wp-block-paragraph\">Are you already following 4MATT on LinkedIn? <a href=\"https:\/\/www.linkedin.com\/company\/4matt-tecnologia\/\" rel=\"noopener\" target=\"_blank\">Follow us so you don\u2019t miss new content<\/a> about EAM and ServiceNow asset management.<\/p>\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n<h3 class=\"wp-block-heading\">Is ServiceNow EAM suitable for media and broadcasting companies?<\/h3>\n<p class=\"wp-block-paragraph\">Yes. ServiceNow EAM supports complex equipment tracking, dynamic scheduling, and physical asset management, including equipment lending and live-broadcast operations. 4MATT\u2019s implementation at Globo\u2014the module\u2019s first customer in Latin America\u2014demonstrates how the platform can support these specialized requirements.<\/p>\n<h3 class=\"wp-block-heading\">How long does a ServiceNow EAM implementation take?<\/h3>\n<p class=\"wp-block-paragraph\">The timeline depends on the scope and maturity of the existing processes. 4MATT structures the implementation in phases\u2014assessment, configuration, integration, and adoption\u2014to reduce risk and ensure business alignment before each phase moves forward.<\/p>\n<h3 class=\"wp-block-heading\">Which ServiceNow partner has asset-management experience with large enterprises in Brazil?<\/h3>\n<p class=\"wp-block-paragraph\">4MATT is the only ServiceNow Elite Partner in Brazil with a SAM Product Line Achievement (PLA) and a proven track record delivering ServiceNow EAM, ITAM, and HAM implementations for large enterprises such as Globo across media, energy, financial services, and infrastructure.<\/p>\n<h3 class=\"wp-block-heading\">Does ServiceNow EAM integrate with legacy scheduling and inventory systems?<\/h3>\n<p class=\"wp-block-paragraph\">Yes. The platform consolidates data from scheduling systems, inventory-management applications, and maintenance tools into a single source of truth, eliminating operational silos such as those Globo faced before the 4MATT implementation.<\/p>","protected":false},"excerpt":{"rendered":"<p>4MATT, an Elite Partner ServiceNow in Brazil, implemented the Enterprise Asset Management module at Globo \u2014 the country&#039;s largest media group \u2014 reducing operational conflicts by 38% and unifying the management of production assets, loaned equipment, and transmission infrastructure.<\/p>","protected":false},"author":217054028,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-863","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PhhKzJ-dV","_links":{"self":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/users\/217054028"}],"replies":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":34,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/863\/revisions"}],"predecessor-version":[{"id":1078,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/863\/revisions\/1078"}],"wp:attachment":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/media?parent=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}