{"id":747,"date":"2026-06-16T20:03:36","date_gmt":"2026-06-16T23:03:36","guid":{"rendered":"https:\/\/4matt.com.br\/?page_id=747"},"modified":"2026-06-16T20:03:38","modified_gmt":"2026-06-16T23:03:38","slug":"now-assist-service-now","status":"publish","type":"page","link":"https:\/\/4matt.com.br\/en\/now-assist-servicenow\/","title":{"rendered":"Now Assist ServiceNow \u2014 Generative AI for IT | 4MATT"},"content":{"rendered":"<section class=\"gb-element-na01hero\">\n<div class=\"gb-element-na01wrap\">\n<div class=\"gb-element-na01inner\">\n<div class=\"gb-text gb-text-na01ey\">ServiceNow Elite Partner \u00b7 Generative AI &amp; Agents<\/div>\n\n\n\n<h1 class=\"gb-text gb-text-na01h1\">Now Assist ServiceNow: Generative AI for IT<\/h1>\n\n\n\n<p class=\"gb-text gb-text-na01sub\">NowAssist ServiceNow integrates generative AI and intelligent agents directly into the platform \u2014 boosting productivity for analysts, providing intelligent self-service for users, and automating operational workflows. 4MATT implements NowAssist in Brazil with methodology and governance.<\/p>\n\n\n\n<div class=\"gb-element-na01btns\">\n<a class=\"gb-text gb-text-na01cta\" href=\"\/en\/contato\/\">Speak to a specialist \u2192<\/a>\n\n\n\n<div class=\"gb-text gb-text-na01badge\">\u2726 Elite Partner \u00b7 Now Assist Certified \u00b7 +80 certifications<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"gb-element-na02caps\">\n<div class=\"gb-element-na02wrap\">\n<div class=\"gb-element-na02head\">\n<div class=\"gb-text gb-text-na02ey\">What is NowAssist?<\/div>\n\n\n\n<h2 class=\"gb-text gb-text-na02h2\">Native generative AI on the ServiceNow platform<\/h2>\n\n\n\n<p class=\"gb-text gb-text-na02p\">NowAssist is the generative AI layer of ServiceNow \u2014 natively integrated into all modules, with real-world data context from CMDB, ITSM, ITOM, and ITAM. It&#039;s not a generic chatbot: it&#039;s AI with access to the real state of your IT operations.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na02grid\">\n<div class=\"gb-element-na02c1\">\n<div class=\"gb-text gb-text-na02c1i\">\u2726<\/div>\n\n\n\n<div class=\"gb-text gb-text-na02c1h\">Assistant for ITSM<\/div>\n\n\n\n<p class=\"gb-text gb-text-na02c1p\">Automatic resolution suggestions, incident summaries, intelligent categorization, and draft responses for analysts.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na02c2\">\n<div class=\"gb-text gb-text-na02c2i\">\u25c8<\/div>\n\n\n\n<div class=\"gb-text gb-text-na02c2h\">AI agents<\/div>\n\n\n\n<p class=\"gb-text gb-text-na02c2p\">Autonomous agents that perform operational tasks without human intervention \u2014 routing, diagnosis, and corrective actions.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na02c3\">\n<div class=\"gb-text gb-text-na02c3i\">\u25a6<\/div>\n\n\n\n<div class=\"gb-text gb-text-na02c3h\">Virtual Agent<\/div>\n\n\n\n<p class=\"gb-text gb-text-na02c3p\">Conversational self-service with AI \u2014 users resolve requests without opening a ticket, 24 hours a day.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na02c4\">\n<div class=\"gb-text gb-text-na02c4i\">\u2699<\/div>\n\n\n\n<div class=\"gb-text gb-text-na02c4h\">Process Automation<\/div>\n\n\n\n<p class=\"gb-text gb-text-na02c4p\">Automating operational workflows with AI \u2014 decisions, approvals, and actions executed without manual intervention.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"gb-element-na03casos\">\n<div class=\"gb-element-na03wrap\">\n<div class=\"gb-element-na03grid\">\n<div class=\"gb-element-na03left\">\n<div class=\"gb-text gb-text-na03ey\">Operational impact<\/div>\n\n\n\n<h2 class=\"gb-text gb-text-na03h2\">How NowAssist accelerates IT operations.<\/h2>\n\n\n\n<p class=\"gb-text gb-text-na03p1\">Analysts spend up to 40% of their time on repetitive tasks \u2014 ticket classification, resolution documentation, knowledge base searches. Now Assist ServiceNow eliminates this friction with AI contextualized to real operational data.<\/p>\n\n\n\n<p class=\"gb-text gb-text-na03p2\">4MATT implements Now Assist with AI governance \u2014 defining which actions agents can perform autonomously, which require human approval, and how outputs are audited. AI with control, not AI without limits.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na03right\">\n<div class=\"gb-element-na03c1\">\n<div class=\"gb-text gb-text-na03c1dot\">\u2726<\/div>\n\n\n\n<p class=\"gb-text gb-text-na03c1txt\">Automatic incident summary \u2014 analyst receives full context without reading the entire ticket history.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na03c2\">\n<div class=\"gb-text gb-text-na03c2dot\">\u2726<\/div>\n\n\n\n<p class=\"gb-text gb-text-na03c2txt\">Suggested resolution based on similar incidents resolved previously.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na03c3\">\n<div class=\"gb-text gb-text-na03c3dot\">\u2726<\/div>\n\n\n\n<p class=\"gb-text gb-text-na03c3txt\">Virtual Agent answers questions and opens requests via Teams or the portal without human intervention.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na03c4\">\n<div class=\"gb-text gb-text-na03c4dot\">\u2726<\/div>\n\n\n\n<p class=\"gb-text gb-text-na03c4txt\">AI agents automatically execute remediation playbooks for recurring incidents classified as low risk.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"gb-element-na04gov\">\n<div class=\"gb-element-na04wrap\">\n<div class=\"gb-element-na04head\">\n<div class=\"gb-text gb-text-na04ey\">4MATT Approach<\/div>\n\n\n\n<h2 class=\"gb-text gb-text-na04h2\">AI with governance \u2014 not AI without limits.<\/h2>\n\n\n\n<p class=\"gb-text gb-text-na04p\">4MATT implements NowAssist by clearly defining the scope of autonomy for each agent, the escalation rules for humans, and the audit mechanisms \u2014 ensuring that AI augments the team&#039;s capabilities without creating operational risks.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na04cards\">\n<div class=\"gb-element-na04d1\">\n<div class=\"gb-text gb-text-na04d1h\">Scope of autonomy defined<\/div>\n\n\n\n<p class=\"gb-text gb-text-na04d1p\">Each agent has a clear area of operation. High-impact tasks always require human approval before execution.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na04d2\">\n<div class=\"gb-text gb-text-na04d2h\">Full auditability<\/div>\n\n\n\n<p class=\"gb-text gb-text-na04d2p\">Every agent action is recorded on the platform with complete traceability \u2014 who authorized it, what was done, and the result.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na04d3\">\n<div class=\"gb-text gb-text-na04d3h\">Progressive adoption<\/div>\n\n\n\n<p class=\"gb-text gb-text-na04d3p\">We started with supervised assistance and evolved towards autonomy as the model learned the operating patterns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"gb-element-na05faq\">\n<div class=\"gb-element-na05wrap\">\n<div class=\"gb-text gb-text-na05ey\">Frequently Asked Questions<\/div>\n\n\n\n<h2 class=\"gb-text gb-text-na05h2\">Questions about NowAssist ServiceNow and generative AI<\/h2>\n\n\n\n<div class=\"gb-element-na05q1\">\n<h3 class=\"gb-text gb-text-na05q1h\">What is NowAssist in ServiceNow?<\/h3>\n\n\n\n<p class=\"gb-text gb-text-na05q1p\">NowAssist is ServiceNow&#039;s generative artificial intelligence layer, natively integrated into all platform modules. It includes capabilities such as automatic summarization, solution suggestion, text generation, Virtual Agent with LLM, and autonomous agents that perform operational tasks with real-world CMDB, ITSM, ITOM, and ITAM context.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na05q2\">\n<h3 class=\"gb-text gb-text-na05q2h\">What is the difference between Now Assist and a regular chatbot?<\/h3>\n\n\n\n<p class=\"gb-text gb-text-na05q2p\">A typical chatbot responds based on scripts or static FAQs. Now Assist operates with access to the platform&#039;s real state \u2014 an updated CMDB, incident history, knowledge base, and asset data. Its responses and actions are contextualized to the client&#039;s specific environment, not generic.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na05q3\">\n<h3 class=\"gb-text gb-text-na05q3h\">Does NowAssist require an additional license besides ServiceNow?<\/h3>\n\n\n\n<p class=\"gb-text gb-text-na05q3p\">Yes. Now Assist is an add-on licensed separately per module \u2014 Now Assist for ITSM, for ITOM, for Creators, among others. 4MATT guides the client in defining the ideal licensing scope based on the capabilities that generate the most value for the specific environment.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na05q4\">\n<h3 class=\"gb-text gb-text-na05q4h\">Is company data used to train ServiceNow models?<\/h3>\n\n\n\n<p class=\"gb-text gb-text-na05q4p\">No. ServiceNow contractually guarantees that customer data is not used to train the platform&#039;s AI models. NowAssist operates on the customer&#039;s tenant data in isolation, respecting corporate privacy and compliance policies.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-na05q5\">\n<h3 class=\"gb-text gb-text-na05q5h\">What is the timeline for implementing NowAssist with 4MATT?<\/h3>\n\n\n\n<p class=\"gb-text gb-text-na05q5p\">The initial setup of Now Assist for ITSM typically takes 4 to 8 weeks. This includes configuring AI skills, defining agent scope, integrating with the knowledge base, and training the team. The timeframe varies depending on the number of modules and the desired level of customization.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"gb-element-na06cta\">\n<div class=\"gb-element-na06wrap\">\n<div class=\"gb-text gb-text-na06ey\">Next step<\/div>\n\n\n\n<h2 class=\"gb-text gb-text-na06h2\">Ready to bring generative AI to your ServiceNow operation?<\/h2>\n\n\n\n<p class=\"gb-text gb-text-na06p\">Speak with a 4MATT specialist. We&#039;ll assess your current environment and design a Now Assist roadmap with AI governance and results in 4 to 8 weeks.<\/p>\n\n\n\n<a class=\"gb-text gb-text-na06btn\" href=\"\/en\/contato\/\">Speak to a specialist \u2192<\/a>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>4MATT implements Now Assist ServiceNow with generative AI, autonomous agents, and Virtual Agent \u2014 productivity for analysts and intelligent self-service. ServiceNow Elite Partner in Brazil.<\/p>","protected":false},"author":217054028,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-747","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PhhKzJ-c3","_links":{"self":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/users\/217054028"}],"replies":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":1,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/747\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/747\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/media?parent=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}