{"id":1420,"date":"2026-06-24T20:15:47","date_gmt":"2026-06-24T23:15:47","guid":{"rendered":"https:\/\/4matt.com.br\/?page_id=1420"},"modified":"2026-07-12T15:24:29","modified_gmt":"2026-07-12T18:24:29","slug":"ebook-realize-the-full-value-of-your-it-investments","status":"publish","type":"page","link":"https:\/\/4matt.com.br\/en\/ebook-perceba-o-pleno-valor-do-seus-investimentos-em-ti\/","title":{"rendered":"ebook-realize-the-full-value-of-your-investments-in-it"},"content":{"rendered":"<style>\n  .ebook-page {\n    --navy: #201E4B;\n    --deep: #15123A;\n    --purple: #58178B;\n    --violet: #9156F1;\n    --soft: #F7F6FB;\n    --line: #E6E2F2;\n    --text: #1F2147;\n    --muted: #666280;\n    --white: #FFFFFF;\n  }\n\n  .ebook-page * {\n    box-sizing: border-box;\n  }\n\n  .ebook-page a {\n    text-decoration: none;\n  }\n\n  .ebook-wrap {\n    max-width: 1180px;\n    margin-left: auto;\n    margin-right: auto;\n    padding-left: clamp(28px, 4.5vw, 60px);\n    padding-right: 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   color: var(--white);\n    font-size: clamp(30px,4vw,48px);\n    font-weight: 780;\n    line-height: 1.08;\n    letter-spacing: -0.03em;\n    margin: 0 0 16px;\n  }\n\n  .ebook-cta p {\n    color: rgba(255,255,255,0.82);\n    font-size: 17px;\n    line-height: 1.65;\n    margin: 0 0 32px;\n  }\n\n  @media(max-width:1024px) {\n    .ebook-hero-grid,\n    .ebook-summary-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-proof-grid,\n    .ebook-grid-3,\n    .ebook-related {\n      grid-template-columns: repeat(2,1fr);\n    }\n\n    .ebook-grid-4 {\n      grid-template-columns: repeat(2,1fr);\n    }\n  }\n\n  @media(max-width:780px) {\n    .ebook-answer {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-answer-copy {\n      border-left: 0;\n      border-top: 1px solid var(--line);\n      padding-left: 0;\n      padding-top: 22px;\n    }\n  }\n\n  @media(max-width:640px) {\n    .ebook-hero {\n      padding-top: 72px;\n      padding-bottom: 82px;\n    }\n\n    .ebook-proof-grid,\n    .ebook-grid-3,\n    .ebook-grid-4,\n    .ebook-related {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-form-card,\n    .ebook-summary {\n      padding: 26px 22px;\n    }\n  }\n<\/style>\n\n<main class=\"ebook-page\">\n\n  <section class=\"ebook-hero\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-hero-grid\">\n        <div class=\"ebook-hero-copy\">\n          <div class=\"ebook-eyebrow\">Free e-book \u00b7 IT Investments \u00b7 ServiceNow \u00b7 HAM<\/div>\n\n          <div class=\"ebook-badges\">\n            <span class=\"ebook-badge\">IT investments<\/span>\n            <span class=\"ebook-badge\">ServiceNow<\/span>\n            <span class=\"ebook-badge\">Hardware Asset Management<\/span>\n            <span class=\"ebook-badge\">Strategic value<\/span>\n          <\/div>\n\n          <h1>Realize the full value of your IT investments.<\/h1>\n\n          <p class=\"ebook-lead\">\n            Download the e-book about IT investments and understand how to transform technology into a strategic lever for growth, operational efficiency, and a better user experience.\n          <\/p>\n\n          <p>\n            The material shows how IT investments can cease to be seen merely as operational costs and begin to act as strategic assets, connecting ServiceNow, asset management, simplified processes, and greater business value.\n          <\/p>\n\n          <div class=\"ebook-actions\">\n            <a class=\"ebook-btn-primary\" href=\"#download-ebook\">Download e-book \u2192<\/a>\n            <a class=\"ebook-btn-secondary\" href=\"\/en\/ebooks\/\">View all ebooks<\/a>\n          <\/div>\n        <\/div>\n\n        <aside class=\"ebook-form-card\" id=\"download-ebook\" aria-label=\"Form to download the e-book about IT investments.\">\n          <div class=\"ebook-form-label\">Download the e-book<\/div>\n          <h2>Receive the material<\/h2>\n          <p>\n            Fill out the form to access the e-book about IT investments and support your journey towards efficiency, governance, user experience, and the appreciation of technological assets.\n          <\/p>\n\n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n          <script>\n            hbspt.forms.create({\n              portalId: \"45472040\",\n              formId: \"aac2ee97-a591-4c36-ad1f-55d11870c919\",\n              region: \"na1\"\n            });\n          <\/script>\n\n          <div class=\"ebook-form-note\">\n            Upon submitting the form, the visitor should receive the material and may be directed to a thank-you page or to the file link.\n          <\/div>\n        <\/aside>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-proof\" aria-label=\"Benefits of the e-book on IT investments\">\n    <div class=\"ebook-proof-grid\">\n      <div class=\"ebook-proof-card\">\n        <strong>Strategic value<\/strong>\n        <span>Understand how IT investments can drive growth, productivity, and digital maturity.<\/span>\n      <\/div>\n\n      <div class=\"ebook-proof-card\">\n        <strong>Operational efficiency<\/strong>\n        <span>See how ServiceNow can simplify processes, reduce complexity, and enhance IT operations.<\/span>\n      <\/div>\n\n      <div class=\"ebook-proof-card\">\n        <strong>User experience<\/strong>\n        <span>Connect assets, services, and processes to improve operational quality and the perceived value of technology.<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-answer-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-answer\">\n        <div>\n          <div class=\"ebook-kicker\">At a glance<\/div>\n          <h2>About the IT investment e-book<\/h2>\n        <\/div>\n\n        <div class=\"ebook-answer-copy\">\n          <p>\n            <strong>The e-book shows how to realize the full value of IT investments and transform technology into a strategic asset.<\/strong> The material highlights how ServiceNow can complement and enhance operations, simplify processes, improve efficiency, and elevate the user experience.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-summary\">\n        <div class=\"ebook-summary-grid\">\n          <div>\n            <div class=\"ebook-kicker\">Executive overview<\/div>\n            <h2>Why do IT investments need to generate measurable value?<\/h2>\n            <p>\n              IT investments only deliver full value when they are connected to business objectives, operational efficiency, user experience, and asset governance. Without this connection, technology can be perceived merely as a recurring expense.\n            <\/p>\n            <p>\n              The e-book positions IT investments as a strategic lever for growth, showing how simpler processes, well-managed assets, and ServiceNow can increase efficiency, visibility, and the value delivered by the technology area.\n            <\/p>\n          <\/div>\n\n          <div>\n            <div class=\"ebook-kicker\">You will find<\/div>\n            <ul class=\"ebook-list\">\n              <li>How to transform IT investments into a strategic lever for business growth.<\/li>\n              <li>How ServiceNow can simplify processes, improve efficiency, and boost operations.<\/li>\n              <li>Why asset management supports visibility, control, and better use of technological resources.<\/li>\n              <li>How to enhance the user experience through integrated processes and improved governance.<\/li>\n              <li>How to reposition IT from a cost center to a strategic asset with measurable value.<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section-soft\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">What does the e-book solve?<\/div>\n        <h2>IT investments linked to efficiency and growth.<\/h2>\n        <p>\n          This e-book is recommended for companies that need to increase their return on IT investments, improve asset governance, and strengthen the perceived value of technology.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-grid-3\">\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">01<\/span>\n          <h3>IT as a strategic asset<\/h3>\n          <p>The material helps to reposition technology as a source of growth, efficiency, and value, not just as an operating expense.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">02<\/span>\n          <h3>Simpler processes<\/h3>\n          <p>With ServiceNow, IT processes can be integrated, automated, and optimized to reduce operational complexity.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">03<\/span>\n          <h3>Best experience<\/h3>\n          <p>The combination of well-managed assets, digital services, and governance improves user experience and service efficiency.<\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">Recommended audience<\/div>\n        <h2>Who is this e-book for?<\/h2>\n        <p>\n          This content is recommended for leaders and specialists who need to maximize the return on IT investments and connect technology to business results.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-grid-4\">\n        <article class=\"ebook-card\">\n          <h3>IT leaders<\/h3>\n          <p>For those who need to demonstrate value, improve governance, and connect technology investments to strategic objectives.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>IT Operations<\/h3>\n          <p>For teams that need to simplify processes, improve efficiency, and raise the quality of services delivered.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>ITAM and HAM<\/h3>\n          <p>For specialists working with lifecycle management, physical assets, contracts, costs, inventory, and optimization of technological resources.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>Times ServiceNow<\/h3>\n          <p>For administrators, consultants, and teams looking to maximize platform value with integrated and measurable processes.<\/p>\n        <\/article>\n      <\/div>\n\n      <div class=\"ebook-table-box\">\n        <h3>How to apply the content in practice<\/h3>\n        <p>\n          Use this e-book as input for business cases on asset management, ServiceNow roadmaps, HAM strategies, process improvement, and IT investment governance.\n        <\/p>\n\n        <div class=\"ebook-table-wrap\">\n          <table class=\"ebook-table\">\n            <thead>\n              <tr>\n                <th>Challenge<\/th>\n                <th>Executive impact<\/th>\n                <th>How the e-book helps<\/th>\n              <\/tr>\n            <\/thead>\n            <tbody>\n              <tr>\n                <td>IT viewed as a cost<\/td>\n                <td>Technology is perceived as an expense, with less clarity regarding its value, efficiency, and strategic contribution.<\/td>\n                <td>It shows how IT investments can be repositioned as strategic assets for growth.<\/td>\n              <\/tr>\n              <tr>\n                <td>Fragmented processes<\/td>\n                <td>Disconnected operations increase effort, reduce visibility, and harm the user experience.<\/td>\n                <td>It explains how ServiceNow can simplify processes, improve efficiency, and enhance operations.<\/td>\n              <\/tr>\n              <tr>\n                <td>Low asset visibility<\/td>\n                <td>Technological resources are used without sufficient governance over costs, lifecycle, contracts, and value delivered.<\/td>\n                <td>It connects asset management to better resource control and a higher return on IT investments.<\/td>\n              <\/tr>\n              <tr>\n                <td>Inconsistent experience<\/td>\n                <td>Users face delays, low predictability, and a reduced perception of value in technology services.<\/td>\n                <td>It demonstrates how integrated processes and well-managed assets enhance the operational experience and efficiency.<\/td>\n              <\/tr>\n            <\/tbody>\n          <\/table>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section-soft\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">Related content<\/div>\n        <h2>Continue your IT and ServiceNow investment journey.<\/h2>\n        <p>\n          After downloading the e-book, move on to content and services that support asset management, ServiceNow, HAM, ITAM, and value governance.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-related\">\n        <a href=\"\/en\/hardware-asset-management\/\">\n          <strong>Hardware Asset Management (HAM)<\/strong>\n          <span>Control the lifecycle, inventory, costs, and governance of the organization&#039;s physical assets.<\/span>\n        <\/a>\n\n        <a href=\"\/en\/services\/diagnosis-and-planning-item\/\">\n          <strong>ITAM Diagnosis and Planning<\/strong>\n          <span>Assess maturity, data, processes, and opportunities to structure the asset management journey.<\/span>\n        <\/a>\n\n        <a href=\"\/en\/ebooks\/\">\n          <strong>4MATT E-book Hub<\/strong>\n          <span>Access more materials about ITAM, CMDB, SAM, HAM, ServiceNow, cloud, and security.<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-faq\">\n    <div class=\"ebook-faq-wrap\">\n      <div class=\"ebook-kicker\">FAQ<\/div>\n      <h2>Frequently asked questions about the e-book<\/h2>\n\n      <div class=\"ebook-faq-list\">\n        <details>\n          <summary>What is the main theme of the e-book?<\/summary>\n          <p>This e-book discusses how to realize the full value of IT investments, transforming technology into a strategic lever for growth, efficiency, and user experience.<\/p>\n        <\/details>\n\n        <details>\n          <summary>How does ServiceNow help maximize IT investments?<\/summary>\n          <p>ServiceNow can simplify processes, improve operational efficiency, integrate workflows, and enhance the user experience.<\/p>\n        <\/details>\n\n        <details>\n          <summary>Is this e-book useful for hardware asset management?<\/summary>\n          <p>Yes. The content connects to asset management, the strategic use of technological resources, and maximizing the value of investments in hardware and infrastructure.<\/p>\n        <\/details>\n\n        <details>\n          <summary>Does this material help reposition IT as a strategic asset?<\/summary>\n          <p>Yes. The e-book presents a vision for transforming IT from a cost center into an area that generates value, efficiency, governance, and growth.<\/p>\n        <\/details>\n\n        <details>\n          <summary>How do I download the e-book?<\/summary>\n          <p>Fill out the form on this page to request a download of the e-book about IT investments and receive access to the content.<\/p>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-cta\">\n    <div class=\"ebook-cta-wrap\">\n      <div class=\"ebook-eyebrow\">Next step<\/div>\n      <h2>Looking to increase the value of your IT investments?<\/h2>\n      <p>\n        4MATT supports your company in the diagnosis, implementation, operation, and evolution of ITAM, HAM, ServiceNow, and asset governance.\n      <\/p>\n      <a class=\"ebook-btn-primary\" href=\"\/en\/contato\/\">Speak to a specialist \u2192<\/a>\n    <\/div>\n  <\/section>\n\n<\/main>","protected":false},"excerpt":{"rendered":"<p>Free E-book \u00b7 IT Investments \u00b7 ServiceNow \u00b7 HAM IT Investments ServiceNow Hardware Asset Management Strategic Value Realize the full value of your IT investments Download the e-book on IT investments and understand how to transform technology into a strategic lever for growth, operational efficiency, and a better user experience. The material\u2026 <a title=\"ebook-realize-the-full-value-of-your-investments-in-it\" class=\"read-more\" href=\"https:\/\/4matt.com.br\/en\/ebook-perceba-o-pleno-valor-do-seus-investimentos-em-ti\/\" aria-label=\"Read more about the ebook &quot;Realize the Full Value of Your Investments in Yourself&quot;.\">Read more<\/a><\/p>","protected":false},"author":217054028,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-1420","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PhhKzJ-mU","_links":{"self":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/users\/217054028"}],"replies":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/comments?post=1420"}],"version-history":[{"count":2,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1420\/revisions"}],"predecessor-version":[{"id":1422,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1420\/revisions\/1422"}],"wp:attachment":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/media?parent=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}