{"id":1414,"date":"2026-06-24T20:06:00","date_gmt":"2026-06-24T23:06:00","guid":{"rendered":"https:\/\/4matt.com.br\/?page_id=1414"},"modified":"2026-07-02T12:15:19","modified_gmt":"2026-07-02T15:15:19","slug":"ebook-maximizing-roi-in-itam-with-servicenow","status":"publish","type":"page","link":"https:\/\/4matt.com.br\/en\/ebook-maximizando-o-roi-em-itam-com-servicenow\/","title":{"rendered":"ebook-maximizing-the-ROI-in-itam-with-servicenow"},"content":{"rendered":"<style>\n  .ebook-page {\n    --navy: #201E4B;\n    --deep: #15123A;\n    --purple: #58178B;\n    --violet: #9156F1;\n    --soft: #F7F6FB;\n    --line: #E6E2F2;\n    --text: #1F2147;\n    --muted: #666280;\n    --white: #FFFFFF;\n  }\n\n  .ebook-page * {\n    box-sizing: border-box;\n  }\n\n  .ebook-page a {\n    text-decoration: none;\n  }\n\n  .ebook-wrap {\n    max-width: 1180px;\n    margin-left: auto;\n    margin-right: auto;\n    padding-left: clamp(28px, 4.5vw, 60px);\n    padding-right: clamp(28px, 4.5vw, 60px);\n  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   color: var(--white);\n    font-size: clamp(30px,4vw,48px);\n    font-weight: 780;\n    line-height: 1.08;\n    letter-spacing: -0.03em;\n    margin: 0 0 16px;\n  }\n\n  .ebook-cta p {\n    color: rgba(255,255,255,0.82);\n    font-size: 17px;\n    line-height: 1.65;\n    margin: 0 0 32px;\n  }\n\n  @media(max-width:1024px) {\n    .ebook-hero-grid,\n    .ebook-summary-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-proof-grid,\n    .ebook-grid-3,\n    .ebook-related {\n      grid-template-columns: repeat(2,1fr);\n    }\n\n    .ebook-grid-4 {\n      grid-template-columns: repeat(2,1fr);\n    }\n  }\n\n  @media(max-width:780px) {\n    .ebook-answer {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-answer-copy {\n      border-left: 0;\n      border-top: 1px solid var(--line);\n      padding-left: 0;\n      padding-top: 22px;\n    }\n  }\n\n  @media(max-width:640px) {\n    .ebook-hero {\n      padding-top: 72px;\n      padding-bottom: 82px;\n    }\n\n    .ebook-proof-grid,\n    .ebook-grid-3,\n    .ebook-grid-4,\n    .ebook-related {\n      grid-template-columns: 1fr;\n    }\n\n    .ebook-form-card,\n    .ebook-summary {\n      padding: 26px 22px;\n    }\n  }\n<\/style>\n\n<main class=\"ebook-page\">\n\n  <section class=\"ebook-hero\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-hero-grid\">\n        <div class=\"ebook-hero-copy\">\n          <div class=\"ebook-eyebrow\">Free e-book \u00b7 ROI in ITAM \u00b7 ServiceNow \u00b7 IT asset management<\/div>\n\n          <div class=\"ebook-badges\">\n            <span class=\"ebook-badge\">ROI in ITAM<\/span>\n            <span class=\"ebook-badge\">ServiceNow<\/span>\n            <span class=\"ebook-badge\">IT asset management<\/span>\n            <span class=\"ebook-badge\">Performance and metrics<\/span>\n          <\/div>\n\n          <h1>Maximizing ROI in ITAM with ServiceNow<\/h1>\n\n          <p class=\"ebook-lead\">\n            Download the ROI in ITAM with ServiceNow ebook and see how to measure, improve, and demonstrate the performance of IT asset management with clear metrics and practical actions.\n          <\/p>\n\n          <p>\n            The e-book ROI in ITAM with ServiceNow is a strategic guide for organizations that want to extract more value from their IT asset management investments by centralizing, automating, and optimizing ITAM processes to generate savings, compliance, and measurable results.\n          <\/p>\n\n          <div class=\"ebook-actions\">\n            <a class=\"ebook-btn-primary\" href=\"#download-ebook\">Download e-book \u2192<\/a>\n            <a class=\"ebook-btn-secondary\" href=\"\/en\/ebooks\/\">View all ebooks<\/a>\n          <\/div>\n        <\/div>\n\n        <aside class=\"ebook-form-card\" id=\"download-ebook\" aria-label=\"Form to download the ROI in ITAM with ServiceNow e-book.\">\n          <div class=\"ebook-form-label\">Download the e-book<\/div>\n          <h2>Receive the material<\/h2>\n          <p>\n            Fill out the form to access the ROI in ITAM with ServiceNow e-book and support your journey in metrics, performance, governance, and return on investment in ITAM.\n          <\/p>\n\n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n          <script>\n            hbspt.forms.create({\n              portalId: \"45472040\",\n              formId: \"f7da3388-4f09-4969-a38a-0cd713db98d1\",\n              region: \"na1\"\n            });\n          <\/script>\n\n          <div class=\"ebook-form-note\">\n            Upon submitting the form, the visitor should receive the material and may be directed to a thank-you page or to the file link.\n          <\/div>\n        <\/aside>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-proof\" aria-label=\"Benefits of the ROI in ITAM with ServiceNow e-book\">\n    <div class=\"ebook-proof-grid\">\n      <div class=\"ebook-proof-card\">\n        <strong>Measurable ROI<\/strong>\n        <span>Develop key performance indicators (KPIs) to demonstrate cost savings, efficiency, compliance, and return on investment (ROI) generated by IT asset management.<\/span>\n      <\/div>\n\n      <div class=\"ebook-proof-card\">\n        <strong>Centralized processes<\/strong>\n        <span>Understand how ServiceNow supports the centralization, automation, and optimization of ITAM processes in corporate environments.<\/span>\n      <\/div>\n\n      <div class=\"ebook-proof-card\">\n        <strong>Executive decision<\/strong>\n        <span>Transform asset data into clear metrics to prioritize actions, reduce risks, and strengthen the ITAM business case.<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-answer-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-answer\">\n        <div>\n          <div class=\"ebook-kicker\">At a glance<\/div>\n          <h2>About the ROI in ITAM with ServiceNow e-book<\/h2>\n        <\/div>\n\n        <div class=\"ebook-answer-copy\">\n          <p>\n            <strong>The e-book presents &quot;Maximizing ROI in ITAM with ServiceNow&quot;.<\/strong> This material explores practical strategies for controlling, monitoring, and optimizing software assets, including identifying unused licenses, improving contract negotiations, and using SAM best practices for financial and operational gains.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-summary\">\n        <div class=\"ebook-summary-grid\">\n          <div>\n            <div class=\"ebook-kicker\">Executive overview<\/div>\n            <h2>Why measure ROI in ITAM?<\/h2>\n            <p>\n              Measuring ROI in ITAM is essential to prove the value of IT asset management and transform control initiatives into financial, operational, and compliance results. Without clear metrics, ITAM can be perceived merely as inventory, and not as a performance driver.\n            <\/p>\n            <p>\n              The e-book ROI in ITAM with ServiceNow shows how to connect visibility, automation, governance, and indicators to improve decisions about assets, contracts, risks, compliance, and technology investments.\n            <\/p>\n          <\/div>\n\n          <div>\n            <div class=\"ebook-kicker\">You will find<\/div>\n            <ul class=\"ebook-list\">\n              <li>How to measure and improve IT asset management performance with a focus on return on investment.<\/li>\n              <li>How ServiceNow supports centralization, automation, and optimization of ITAM processes.<\/li>\n              <li>How to use clear metrics to demonstrate cost savings, compliance, and risk reduction.<\/li>\n              <li>How to transform ITAM into a performance lever with measurable results.<\/li>\n              <li>How to structure practical actions to increase financial control and operational visibility.<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section-soft\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">What does the e-book solve?<\/div>\n        <h2>ROI in ITAM as a strategic value indicator<\/h2>\n        <p>\n          This e-book is recommended for companies that need to justify ITAM investments, demonstrate financial gains, reduce risks, and strengthen asset governance with ServiceNow.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-grid-3\">\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">01<\/span>\n          <h3>Financial value<\/h3>\n          <p>ROI in ITAM helps to quantify savings, avoid waste, optimize contracts, and demonstrate return on investment in asset management.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">02<\/span>\n          <h3>Visibility and control<\/h3>\n          <p>With centralized processes and reliable data, ITAM improves the traceability of assets, costs, risks, contracts, and operational decisions.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <span class=\"ebook-number\">03<\/span>\n          <h3>Governance and compliance<\/h3>\n          <p>ServiceNow enables you to connect ITAM processes to workflows, approvals, compliance, and indicators that support executive decisions.<\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">Recommended audience<\/div>\n        <h2>Who is this e-book for?<\/h2>\n        <p>\n          This content is recommended for leaders and specialists who need to demonstrate value, improve performance, and increase maturity in IT asset management.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-grid-4\">\n        <article class=\"ebook-card\">\n          <h3>IT leaders<\/h3>\n          <p>For those who need to justify investments, reduce risks, and demonstrate financial and operational returns through asset management.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>Times ITAM<\/h3>\n          <p>For specialists responsible for processes, data, inventory, lifecycle, contracts, compliance, and asset metrics.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>Finance and procurement<\/h3>\n          <p>For teams that need to connect assets, contracts, costs, renewals, and financial optimization opportunities.<\/p>\n        <\/article>\n\n        <article class=\"ebook-card\">\n          <h3>Times ServiceNow<\/h3>\n          <p>For administrators, consultants, and teams working with ITAM, HAM, SAM, workflows, automation, and platform evolution.<\/p>\n        <\/article>\n      <\/div>\n\n      <div class=\"ebook-table-box\">\n        <h3>How to apply the content in practice<\/h3>\n        <p>\n          Use this e-book as input for your ITAM business case, maturity diagnosis, metrics strategy, ServiceNow roadmap, and asset governance evolution plan.\n        <\/p>\n\n        <div class=\"ebook-table-wrap\">\n          <table class=\"ebook-table\">\n            <thead>\n              <tr>\n                <th>Challenge<\/th>\n                <th>Executive impact<\/th>\n                <th>How the e-book helps<\/th>\n              <\/tr>\n            <\/thead>\n            <tbody>\n              <tr>\n                <td>ITAM without clear metrics<\/td>\n                <td>Difficulty in demonstrating returns, prioritizing actions, and justifying investments in asset management.<\/td>\n                <td>It shows how to measure performance with a focus on ROI in ITAM, cost savings, compliance, and risk reduction.<\/td>\n              <\/tr>\n              <tr>\n                <td>Decentralized processes<\/td>\n                <td>Low visibility regarding assets, costs, contracts, risks, and optimization opportunities.<\/td>\n                <td>It explains how ServiceNow supports the centralization, automation, and optimization of ITAM processes.<\/td>\n              <\/tr>\n              <tr>\n                <td>Poor financial control<\/td>\n                <td>Risk of waste, unnecessary purchases, renewals without data, and decisions without traceability.<\/td>\n                <td>It connects ITAM to financial control, asset visibility, and metrics-driven decision making.<\/td>\n              <\/tr>\n              <tr>\n                <td>Risk and compliance<\/td>\n                <td>Exposure to non-compliance, data inconsistency, audits, and reactive decisions.<\/td>\n                <td>It reinforces ITAM&#039;s role as a lever for governance, compliance, and reduction of operational risks.<\/td>\n              <\/tr>\n            <\/tbody>\n          <\/table>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-section-soft\">\n    <div class=\"ebook-wrap\">\n      <div class=\"ebook-section-head\">\n        <div class=\"ebook-kicker\">Related content<\/div>\n        <h2>Continue your ITAM and ServiceNow journey.<\/h2>\n        <p>\n          After downloading the ROI in ITAM with ServiceNow ebook, move on to content and services that support the diagnosis, planning, implementation, and evolution of your asset management.\n        <\/p>\n      <\/div>\n\n      <div class=\"ebook-related\">\n        <a href=\"\/en\/services\/diagnosis-and-planning-item\/\">\n          <strong>ITAM Diagnosis and Planning<\/strong>\n          <span>Assess maturity, data, processes, tools, and opportunities to structure the ITAM journey.<\/span>\n        <\/a>\n\n        <a href=\"\/en\/software-asset-management-sam\/\">\n          <strong>Software Asset Management (SAM)<\/strong>\n          <span>Structure governance for licenses, compliance, contracts, and software optimization.<\/span>\n        <\/a>\n\n        <a href=\"\/en\/ebooks\/\">\n          <strong>4MATT E-book Hub<\/strong>\n          <span>Access more materials about ITAM, CMDB, SAM, HAM, ServiceNow, cloud, and security.<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-faq\">\n    <div class=\"ebook-faq-wrap\">\n      <div class=\"ebook-kicker\">FAQ<\/div>\n      <h2>Frequently asked questions about the e-book<\/h2>\n\n      <div class=\"ebook-faq-list\">\n        <details>\n          <summary>What is the main theme of the e-book?<\/summary>\n          <p>The e-book covers Maximizing ROI in ITAM with ServiceNow, focusing on control, monitoring, optimization, licenses, contracts, and compliance.<\/p>\n        <\/details>\n\n        <details>\n          <summary>How does ServiceNow help with ROI in ITAM?<\/summary>\n          <p>ServiceNow supports centralization, automation, visibility, financial control, and risk reduction, enabling the measurement and improvement of IT asset management performance.<\/p>\n        <\/details>\n\n        <details>\n          <summary>Is this e-book suitable for justifying investment in ITAM?<\/summary>\n          <p>Yes. The content is suitable for organizations that want to demonstrate cost savings, compliance, performance, and measurable results from ITAM initiatives.<\/p>\n        <\/details>\n\n        <details>\n          <summary>Is this material useful for companies that already use ServiceNow?<\/summary>\n          <p>Yes. Companies that already use ServiceNow can use the e-book to evaluate metrics, improve processes, strengthen governance, and increase the value generated by ITAM.<\/p>\n        <\/details>\n\n        <details>\n          <summary>How do I download the e-book?<\/summary>\n          <p>Fill out the form on this page to request a download of the ROI in ITAM with ServiceNow ebook and receive access to the content.<\/p>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"ebook-cta\">\n    <div class=\"ebook-cta-wrap\">\n      <div class=\"ebook-eyebrow\">Next step<\/div>\n      <h2>Do you want to transform ITAM into measurable results?<\/h2>\n      <p>\n        4MATT supports your company in the diagnosis, implementation, operation, maintenance, and evolution of ITAM, SAM, HAM, ServiceNow, and asset governance.\n      <\/p>\n      <a class=\"ebook-btn-primary\" href=\"\/en\/contato\/\">Speak to a specialist \u2192<\/a>\n    <\/div>\n  <\/section>\n\n<\/main>","protected":false},"excerpt":{"rendered":"<p>Free E-book \u00b7 ROI in ITAM \u00b7 ServiceNow \u00b7 IT Asset Management ROI in ITAM ServiceNow IT Asset Management Performance and Metrics Maximizing ROI in ITAM with ServiceNow Download the ROI in ITAM with ServiceNow e-book and see how to measure, improve, and demonstrate the performance of your IT asset management\u2026 <a title=\"ebook-maximizing-the-ROI-in-itam-with-servicenow\" class=\"read-more\" href=\"https:\/\/4matt.com.br\/en\/ebook-maximizando-o-roi-em-itam-com-servicenow\/\" aria-label=\"Read more about the ebook &quot;Maximizing ROI in ITAM with ServiceNow&quot;\">Read more<\/a><\/p>","protected":false},"author":217054028,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-1414","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PhhKzJ-mO","_links":{"self":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/users\/217054028"}],"replies":[{"embeddable":true,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":3,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1414\/revisions"}],"predecessor-version":[{"id":1426,"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/pages\/1414\/revisions\/1426"}],"wp:attachment":[{"href":"https:\/\/4matt.com.br\/en\/wp-json\/wp\/v2\/media?parent=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}