One of the terms in the business world that is increasingly discussed is "UX User Experience", which is no longer just the meaning of "User Experience", in Portuguese. This concept has to do with valuing the customer who uses your products or services. It's very common when we talk about computing and software development.
Today many of the cloud development platforms like azure and AWS care about the UX of the applications that will be developed on these platforms.
However, with the expansion of the concept, there is a much greater applicability today within companies. We understand, then, the user experience as valuing the customer in the elaboration of the product or service, allowing for a pleasant and satisfying experience. This involves the entire development of the company and strategies to involve the customer.
The importance of User Experience for companies
When a product is made without thinking about the target audience, its usability, among other factors, it can run serious risks of not being well received. This is valid for several fields, not only in relation to software, but also in practical matters of some companies.
For example, just as we need to think about the usability of a website for the user, we must also think about the good distribution of products in a physical store. The customer's ease of finding what he wants is the target in both contexts. This concerns the user experience in the same way.
The main elements of the User Experience concept
In order for the product to meet customer expectations (UX User Experience) and promote a positive experience, it is necessary to think of some elements that can help with this. Are they:
• Useful – First, the product needs to be useful to someone.
• Usable – In addition to being useful, it should be easy to use.
• Desirable – The product must have emotional appeal as well, it must be desired by the consumer.
• Accessible – You must have accessibility in the product, such as cognitively simpler features and adapted for special needs.
• Credible – Credibility makes all the difference, for new companies, it is necessary to put in place good practices to achieve this credibility in the market.
• Findable – Easy to find is part of the list as easily located items are more popular.
• Valuable – Products must be valuable, pleasing to the consumer and profit generators for companies.
How to put into practice actions to improve the UX
It is based on data collection and various surveys that professionals think about each aspect that we relate to the customer experience. It is through data that adaptations are made so that the customer has a better relationship with the product. The most suitable thing is to look for a professional who masters the concepts to put into practice and outline the best strategies.
See how important user experience is for the business? These are concepts that cover the entire relationship between the customer and the product, objective and emotional aspects, enhancing reception and increasing sales. With this, the public is satisfied and the company is able to meet the user's expectations.
See how our Marketing team can give you some tips and experience on how we work with UX in 4Matt Technology.